Published on June 6th, 2024 | by Adrian Gunning

OPPO Announces Commitment to Making AI Phones Accessible: Bringing Generative AI Features to 50 Million Users by 2024

At an event overnight in London, OPPO unveiled its commitment to making AI phones accessible to everyone while pointing out the full-stack technological revolution and ecosystem restructuring of AI phones in the future. Further to this, OPPO also shared a glimpse of the smarter and more convenient life set to arrive via AI phones with industry partners from Google, MediaTek, and IDC.

OPPO pledges to democratise AI phones by bringing generative AI to all product lines

With their large global reach, advanced connectivity, and multimodal capabilities, smartphones are well-positioned as the most important personal AI device. Despite the ubiquity of smartphones, however, OPPO believes that AI should not remain exclusive to just flagship phones and selected users but should instead be accessible to more users around the world.

“OPPO is determined to make AI phones accessible to everyone. In an industry first, OPPO is integrating generative AI across all product lines,” stated Michael Tran, Managing Director of OPPO Australia.

“By the end of this year, we anticipate that around 50 million users globally will benefit from these innovative AI features. This milestone is particularly impactful for the Australian market, where we strive to deliver advanced technology that enriches our customers’ everyday experiences. Our mission is to ensure Australians can enjoy the enhanced usability and efficiency that generative AI brings to our devices.”

IDC’s latest research report “Time to Democratise the Impact of AI Tech” reinforces the significant potential of this market. According to IDC, shipments for AI phones in the sub-US$1,000 segment are expected to grow by 250% in 2024, reaching 35 million units.

Driving the accessibility of AI Phones through innovation and collaboration

Over the past decade, OPPO has filed over 5,000 patents related to AI inventions, of which approximately 70% are specifically related to AI imaging. Since 2020, OPPO has pioneered the development of its own Large Language Models (LLMs) and has been active in large vision models and multimodal technology. More importantly, OPPO is the first smartphone company to deploy an LLM with 7 billion parameters directly on the device. With its advancing of AI technologies, OPPO has rolled out over 100 generative AI capabilities to its phones this year.

Alongside the brand’s innovations, OPPO is working closely with other industry leaders to bring better AI phone experiences based on an on-device and cloud Hybrid AI Architecture. In partnership with Google, OPPO’s upcoming Reno12 Series and the next-generation Find X Flagship will feature the Google Gemini family LLMs, bringing OPPO users even more innovative and convenient AI features such as AI Toolbox including AI Writer and AI Recording Summary features. In collaboration with MediaTek, both parties are tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models. Additionally, through its partnership with Microsoft, the next-generation OPPO phones will be equipped with Microsoft capabilities to bring a more efficient, accurate, and natural voice and text conversion experience and improved connectivity between desktop AI and phones.

Empowering users with revolutionary AI Phones experiences

OPPO has integrated many innovative features into its AI phones to help boost productivity and spark creativity.

In terms of productivity, with the combination of LLMs and technologies such as fast transcription, users can process more information and enjoy real-time translation while cross-device collaboration between desktop AI and phones has led to further improvements in productivity.

On the creative side, photo editing and personalised creation have also been revolutionised through multimodal generation and motion generation technologies. For instance, the OPPO AI Eraser feature helps users seamlessly remove unwanted objects and quickly generate missing content. At the same time, multimodal technology helps users easily generate creative visual and text content on social media.

Looking forward, the transition from smartphones to AI phones will be a long-term evolution that continuously transforms the mobile experience.  “We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided more flexibly. This will result in a full-stack transformation and ecosystem restructuring of AI phones.” Nicole Zhang, General Manager of AI Product at OPPO stated.

With its determination to make AI Phones accessible to everyone, OPPO will continue to develop optimal AI phone experiences through innovation and collaboration as it welcomes the arrival of the new AI phone era.

About the Author


Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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