Games

Published on December 16th, 2013 | by Admin

Need for Speed Rivals Ford Mustang Media Alert and Trailer

SYDNEY, AUSTRALIA – Dec. 16, 2013 –   Gamers are being given the first chance to get behind the wheel of the   all-new Ford Mustang. EA and Ford are teaming up to let players of the   recently released Need for SpeedTM Rivals video game to virtually drive the   hotly-anticipated, next-generation Mustang* before it hits the streets next year.

Just days after the all-new Mustang– loaded with   innovative technologies and delivering world-class levels of performance –   was revealed around the world, it will automatically appear in the garage of   cars available to drive for everyone playing the arcade style racing game.

“During the past five decades, Mustang has become so   much more than just a car,” said Andrea Zuehlk, Ford digital marketing   manager. “The feeling of freedom and independence Mustang inspires has made   it popular around the world, with more than half of its 5 million-plus   Facebook fans coming from outside of North America.”

With well beyond 9 million cars sold in its 50 years of continuous   production, the Mustang has made a significant impact in pop culture,   including gaming as it has been featured in the Need for Speed video game franchise since 2005.   It has also made

thousands of   appearances in film, television,   music and is the world’s most-liked vehicle on Facebook with more than 5.6 million fans.     “We worked closely with the development team at EA   to provide them with engineering data for the new Mustang, several months   before we showed it to the rest of the world,” said Mark Bentley, Ford   product licensing manager. “Computer design models enabled the game   developers to create an accurate representation of the new Mustang before it   goes on sale.”     The exclusive, customized Mustang “hero car” from   the upcoming Need for Speed movie has also been playable in the   game since it launched in November. Need   for Speed players can also   choose to get behind the wheel of the Ford Shelby GT500 Mustang, which is   available as a police chase vehicle.

“In the game, players can choose from five custom designs to give   their new Mustang a unique look,” said Zuehlk. “Four are selected from the   designs that received the most votes in Ford’s award-winning

Mustang Customizer online,   mobile and tablet application, plus a special bonus design created by RTR   founder and Drift champion Vaughn Gittin Jr.”

Available now, Need   for Speed Rivals has   reached worldwide critical acclaim earning the Gold Award with a 9/10 from   Game Informer Magazine who calls the game, “an exceptional experience.” Need for Speed Rivals has also received an 8.5/10 from   AusGamers and a 9/10 from Eurogamer.net praising it as, “a racer that any of   its competitors would do well to match in the new generation.”

Need for Speed Rivals glorifies the street’s ultimate   rivalry, daring gamers to cross the line as either a cop or racer to gain the   upper hand by any means necessary. Playing as either side of the law comes   with its own distinct career experiences, each with their own set of   high-stakes challenges, rewards, pursuit tech and cars. But this time, the   stakes are at its highest level with an all-new scoring system where gamers   put their Speed Points on the line and risk losing it all if busted.    Need for Speed Rivals is   now in stores for the PlayStation®4 computer   entertainment system , PlayStation 3, Xbox One, the all-in-one games and   entertainment system from Microsoft, Xbox 360 and PC via OriginTM   worldwide. Visit http://www.origin.com to   purchase. To join the conversation on Need   for Speed Rivals, please visithttp://www.facebook.com/needforspeed, follow us on Twitter® at www.twitter.com/needforspeed and   #NeedforSpeed.


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