Published on June 29th, 2023 | by Adrian Gunning
mophie Powers Up with Australian Surfing Sensation Molly Picklum as Brand Ambassador
mophie, the leading brand in portable power and wireless charging solutions, proudly announces the signing of Australian surfing sensation Molly Picklum as its Australian ambassador. As the world #4 professional surfer on the World Surf League’s (WSL) Women’s Championship Tour, Molly Picklum brings a powerful presence to mophie, drawing synergies between her super-charged surfing career and the innovative products offered by the brand.
Hailing from Terrigal on the Central Coast of New South Wales, Molly Picklum is part of a dynamic wave of professional surfers ascending the world tour rankings, shaking up the hierarchy in the process. Already securing a championship tour event win at the 2023 Hurley Pro Sunset Beach, Molly sets her sights on success, aiming to finish within the top 5 and contend for her maiden world title at the Rip Curl WSL Finals in California this September. And she’s not stopping there, Molly aspires to represent Australia in the 2024 Olympic Games held in Tahiti.
Expressing her excitement about the ambassadorship, Molly stated, “I’m stoked to join the mophie team and help lead the brand’s charge back into surf and action sports in Australia. The products are amazing. I spend so much time on the road and the portable powerbanks and travel chargers add a lot of practical value to my lifestyle. They are also perfect for when I’m home and taking time out in-between events.”
mophie’s ANZ Marketing Manager, Brad Bricknell, shares Molly’s enthusiasm, emphasising the brand’s pride in supporting Molly’s ambitious goals. “Aligning with an exceptional young talent like Molly is a tremendous honour for us. She represents a new generation of extraordinary athletes challenging the existing establishment with humility, innovation, and unwavering professionalism both in and out of the water. It’s a rare combination for someone her age, and mophie is privileged to be a part of Molly’s journey.”
Bricknell further highlighted mophie’s prior involvement with professional surfing, action sports, and athletes, making it a natural fit for the brand to re-engage with these authentic roots. “mophie products seamlessly integrate into the surf and action sports realm, presenting an excellent opportunity for the brand to reignite its connection with this community.”
As Molly embarks on an extensive leg of the WSL Championship Tour, spanning California, El Salvador, Brazil, South Africa, and back to California, she carries her trusty mophie devices in her backpack. Among her favourites are the Snap+ Wireless Powerstation, Powerstation XL, and the mophie 3-in-1 Travel Charger.