Games

Published on June 26th, 2024 | by Alex Novus

MOOSE TOYS’ NEW MRBEAST LAB TOY LINE SPARKS UNPRECEDENTED RETAILER FRENZY

Today, Moose Toys, a leading innovator in the toy industry, reveals its all-new line: MrBeast Lab, co-created with the #1 most subscribed YouTuber in the world and avid philanthropist, MrBeast, AKA Jimmy Donaldson. The MrBeast Lab line features small-scale collectibles and action, vinyl and collector’s figures. The line will be available in Australia nationally in August.

The extensive range captures the ferocity of the globally recognizable MrBeast logo. The winning push-the-envelope combination of MrBeast and Moose delivers incredible innovations across categories. Representing a fusion of primal predators, the game-changing line includes collectibles and action figures in a variety of scales, authentic designs, quality finishes and colour combinations. Adding to the collectability, are varying ranges of rarity found throughout the multi-product line and display-ready packaging.

“This collection is the result of two of the world’s best creators joining forces to develop the most groundbreaking new toy brand,” said Paul Solomon, CEO, Moose Toys. “When we find partners like MrBeast, who share our irreverent spirit and appetite to disrupt, the sky is the limit. Today’s launch is just the beginning of what’s to come for Moose and MrBeast as we continue to develop the brand to new heights.”

Adding to the anticipated frenzy, MrBeast will feature the line in new content on YouTube, fuelling fan demand for the products. His YouTube channel is the #1 most subscribed channel in the world with more than 289 million subscribers, generating over 2 billion views monthly and amassing an astounding 52 billion lifetime views.

“Moose Toys is always pushing boundaries to innovate in new ways and we’re going to blow up the toy industry with this line,” said Donaldson. “Their dedication to the smallest details and challenging themselves to go beyond the point of disruption is how I approach every aspect of my brand. I’m super pumped about this partnership and know my fans are going to love it.”

The full MrBeast Lab line includes:

MrBeast Lab Swarms: Cue the next collectibles craze: MrBeast Lab Swarms, a series of more than 100 micro collectibles that puts fans at the center of the creation process. Using the included test tube, add water, cap the tube and shake it to accelerate the fizz action-reaction that reveals the Swarms. Furthering the fun is the search for figures in varying levels of rarity including Common, Rare, Ultra Rare, Hard Heads (Special Editions), and Limited Edition as well as the hunt for the Panther Swarms and the 1,000 Limited Edition Hyperchrome Panthers. $10-$40

MrBeast Lab Mutators: With an experiment-based unboxing experience – complete with test tube, mutation fluid, mutation chamber and “bio link” fingerprint – kids have the ability to “mutate” a cool blue panther into a mega beast Mutator. There’s the Iconic Panther with MrBeast’s signature fuchsia crystal shards; translucent blue Stealth Panther emblazoned with black crystals and

Metallic Panther featuring a hyper metallic armor body with additional blue crystals. $42.00

MrBeast Lab Vinyl Figures: Own a piece of MrBeast with the hyper-cool MrBeast Lab Vinyl Figures, premium collectibles inspired by the iconic MrBeast logo. The series of four, three-and-a-half-inch stylized figures include Classic, Ombre, Glow in the Dark and Ultra Rare Mythic in metallic blue finish and come display ready in premium packaging. $28.00

MrBeastLab Collector Figures: Taking inspiration from the MrBeast logo are MrBeast Lab Collector Figures, more than six-inch-tall fierce feline figures featuring extreme deco and hyper articulation.

Open the display-worthy silver briefcase package to reveal Panther Collector Figure or Tiger Collector Figure. For next level collectability, lucky fans can discover an Elite Gold Panther or Elite Platinum Tiger – with only 10,000 of each available. $50.00

The MrBeast Lab launch will be supported by a full cadre of carefully curated marketing activities sure to spark a further flurry of excitement. For the first time ever, Moose Toys will be exhibiting at San Diego Comic-Con to support the new brand with exclusive MrBeast Lab Swarms and Mutators and attention-grabbing giveaways July 25-28. The rabid enthusiasm for the new MrBeast Lab line will ramp up this fall with a sweepstakes spanning several US and international markets.

For updates on the MrBeast Lab collection, visit https://www.moosetoys.com/brands/mr-beast-lab and check out our Instagram @supermoosetoys and TikTok @moosetoys.


About the Author

alexnovus@impulsegamer.com'

While not travelling, reading, gaming, watching films AND writing reviews and articles, Alex loves exploring the shops of Melbourne searching for classic pop culture trinkets.



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