Published on April 28th, 2022 | by Adrian Gunning
Minute Media & Paramount+ Bring HALO Series to Life With Record Breaking Holograms
Today, global technology and content publisher, Minute Media and streaming service, Paramount+ announced a multi-market brand campaign partnership to bring to life the hit series HALO. The collaboration features a record-breaking giant 60-foot tall, 3D hologram dubbed the ‘HALOgram’, which is installed at world-famous locations in Toronto, Mexico City, São Paulo, and Sydney Harbour.
Paramount+’s HALO series is based on one of the most well-known and most popular video game series for Xbox, which reinvented the way people view and experience first-person video games. The series follows the same storyline as the beloved game that first debuted in 2001 and dramatizes an epic 26th-century conflict between humanity and an alien threat known as the Covenant. The creation of the 3D hologram of HALO’s iconic Master Chief: Spartan 117, celebrates this global entertainment phenomenon by bringing everyone’s favorite Spartan to life, for HALO fans around the world.