Minute Media & Paramount+ Bring HALO Series to Life With Record Breaking Holograms
Today, global technology and content publisher, Minute Media and streaming service, Paramount+ announced a multi-market brand campaign partnership to bring to life the hit series HALO. The collaboration features a record-breaking giant 60-foot tall, 3D hologram dubbed the ‘HALOgram’, which is installed at world-famous locations in Toronto, Mexico City, São Paulo, and Sydney Harbour.
Paramount+’s HALO series is based on one of the most well-known and most popular video game series for Xbox, which reinvented the way people view and experience first-person video games. The series follows the same storyline as the beloved game that first debuted in 2001 and dramatizes an epic 26th-century conflict between humanity and an alien threat known as the Covenant. The creation of the 3D hologram of HALO’s iconic Master Chief: Spartan 117, celebrates this global entertainment phenomenon by bringing everyone’s favorite Spartan to life, for HALO fans around the world.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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