Milestone Sports Launches New MilestonePod: The Wearable You Don’t Have to Wear
August 3, 2016 – Milestone Sports, a leading sports tech company focused on connecting retailers and brands to consumers through wearable devices, announces the launch of its third generation MilestonePod. The MilestonePod is accompanied by an upgraded and refreshed MilestonePod App. Together, both products provide a more seamless and refined user experience, while still giving runners the data and tips they need to improve performance and stay healthy, such as: cadence, foot strike, rate of impact, pace, distance and shoe mileage.
For the first time, Australian runners of all skill levels will have access to the innovative “clip and go” MilestonePod technology thanks to a partnership with The Athlete’s Foot stores. The Athlete’s Foot, Australia’s leading specialty footwear retailer, will offer an in-store trial of MilestonePod at its Bondi, Carindale and Ballarat outlets during August and September.
The latest MilestonePod securely clips on to the laces of the shoe making it easier for users to switch to the next model once a shoe is retired. No longer will runners need to unlace their shoes in order to attach the Pod. It has a sleek, all black design, giving the user simplicity and ease of use. Additional Pod improvements include a longer battery life of six to eight months, waterproofing, overall improved accuracy and the removal of the odometer window.
The new App has an easier registration process, a faster sync time and overall cleaner navigation. It also gives runners a refined Runficiency Score®, a proprietary calculation that combines metrics such as cadence, ground contact and stride length. Long a customer request, runners can now download their entire run log in Excel to be viewed and further analysed on a desktop.
“The new features of the Pod and App are based on feedback we’ve received from our passionate user base over the past several quarters, and we focused our efforts on making the user experience better than ever,” said newly appointed CEO of Milestone Sports, Yaron Gramazi. “The minimal, sleek design alongside the refined App accentuates the MilestonePod’s enhanced performance and simplicity of use—just clip and go.”
Along with the launch of the new product, the brand identity for parent company Milestone Sports is also evolving. Milestone Sports will unveil new logos, packaging, campaign and website. This cohesive brand voice will be honest and authentic, giving athletes cutting edge metrics and guidance, yet in an accessible style. The look and feel is simple and clear, staying true to a less is more mantra, which also comes to life in the company’s products and platforms.
“It’s an exciting day for Milestone Sports and our partners,” said President and co-founder Jason Kaplan. “As we consider the future of the company, the first step is a major rebrand. We’ve expanded our reach outside of the United States into Australia, Europe, Thailand and beyond, and we want our brand to resonate with our global user base.”
About Milestone Sports
Milestone Sports, Ltd. is focused on connecting retailers and brands to consumers through its Wearable Marketing Platform (WMP). The platform collects comprehensive data from a low-cost sensor worn on the consumer’s shoe that wirelessly syncs to a mobile device. This rich, real-life data results in meaningful, personal, and valuable direct marketing: the future of retailer and brand loyalty. For more information, visit www.milestonepod.com.
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