Published on January 7th, 2017 | by Dana Folkard
MARVEL UPDATES ITS DIGITAL CODE PROGRAM/INTRODUCES BONUS DIGITAL COMICS!
Marvel is proud to announce that, beginning February 2017, all Marvel digital redeem codes found within the pages of Marvel Universe titles will unlock two or more BONUS DIGITAL COMICS on the Marvel Comics app for iPhone®, iPad®, iPhone® and select Android devices* at no additional cost!
Starting this year with Marvel Universe titles (excluding all-ages comics), only available within your local comic shop, the Marvel digital code will be upgraded to unlock two or more additional digital Marvel comics – stretching your dollars’ worth!
“Marvel is continuing our commitment by offering our fans the best value in comics along with honoring our cornerstone of the comic book industry – the retailers,” said David Gabriel, SVP of Sales, Marvel Publishing. “Our intent in evolving our digital code program is to offer our fans more value per dollar spent. Replacing the free digital copy, our BONUS DIGITAL COMICS will offer fans free entry points for current on sale collected editions and, in turn, invite additional and repeat traffic into our trusted retailers.”
Beginning February 1st, Marvel fans that enter the doors of their local comic retailer will now be rewarded when they purchase Marvel titles with a digital code that unlocks existing moments into the Marvel Universe they may have missed in the past.
“Marvel will always be a brand that looks to excite our fans as well as drive traffic to our tried-and-true retailers,” said Jim Nausedas, Sales Director, Marvel Publishing. “One of the free BONUS DIGITAL COMICS offered in February will be Civil War II #0 in time to promote the CIVIL WAR II collection on sale that month. Then, each week, new BONUS DIGITAL COMICS codes, available only in your local comic shop, will offer fans additional pathways into the Marvel Universe, promote Marvel’s monthly trades, and create repeat retailer customers and Marvel readers for life.”
Marvel’s BONUS DIGITAL COMICS will be updated weekly with consistent in-print and social messaging so fans know which BONUS DIGITAL COMICS will be made available that week. So find your local comic shop by visiting comicshoplocator.com and get ready to experience new gateways into the Marvel Universe you may have missed in the past available through the comics you already read.
Marvel’s BONUS DIGITAL COMICS, available only in stores, are your keys to new corners of the Marvel Universe you’ve never experienced before. Prepare for the adventure!