Published on June 1st, 2022 | by Andrew Bistak

LG to unveil latest LG Objet collection during Milan Design Week

LG Electronics (LG) will unveil its latest lifestyle OLED TVs, the LG OLED Objet Collection, Easel (65Art90) and Posé (LX1), at Salone dei Tessuti during this year’s Milan Design Week. As part of the event, LG has teamed up with premium Dutch lifestyle brand, Moooi, to showcase a stylish, modern living solution. The resulting collaboration, which embraces Moooi’s signature ‘A Life Extraordinary’ exhibition theme, features the perfect pairing of the latest LG lifestyle TVs and Moooi’s extraordinary design products. Representing an exciting new direction for TV, LG OLED Objet Collection bolsters the company’s growing reputation as a leading lifestyle innovator.

LG OLED Objet Collection, Easel (65Art90) offers the superior picture quality one would expect from an LG OLED TV as well as an elegant design that can help elevate any home interior. As its name suggests, the TV resembles an easel used for painting or displaying art; a fitting form factor for showcasing the magnificent colours and contrast of LG OLED self-lit display technology. Easel also has a moveable fabric cover that can be controlled with the TV remote. When set to Line View, the cover slides up – reducing the amount of screen visible and giving users access to useful features and modes such as Date & Clock and Audio Player.

Like other premium 2022 LG OLED TVs, the new artistically-inspired model leverages LG OLED evo technology to deliver incredibly life like images and an immersive, cinematic viewing experience. Combined with innovative LG picture algorithms and the α9 Gen5 AI Processor, LG OLED evo delivers a brighter picture, superior clarity, detail, contrast and colour. The sophisticated TV also provides rich, powerful audio with an 80W, 4.2-channel sound system that helps make the living room feel more like a movie theatre. Employing fabric elements – including the moveable cover – made by innovative Danish textile company, Kvadrat, the unique, new product from LG boasts a subtle, modern aesthetic that adds value to the users living environment.

Also new to the LG Lifestyle TV lineup is LG OLED Objet Collection, Posé (LX1), which features a slim, sleek design that blends seamlessly with any room’s décor and the users’ lifestyle. Having been carefully designed to match consumer needs, Posé is the perfect choice for those seeking a TV that supports their daily routine.

Resembling a high-end piece of furniture or art object, Posé has gently curved edges and comes in a soothing, muted beige color. And courtesy of its aesthetically-pleasing design, users can appreciate the striking beauty of Posé from every viewing point. The advanced model eliminates the frustration of having to see or deal with messy cables thanks to an effective cable management system that minimises clutter.

In addition to looking stylish from any angle, the TV provides premium OLED evo picture quality that remains consistent when viewed from wide angles. And when it is not being used for watching movies or shows, Posé can be switched to Gallery mode; enabling users to display artwork or photos on the LG self-lit digital canvas to transform their space into a refined art gallery.

“Reflecting our leadership in the OLED TV market, unrivaled expertise in cutting-edge display and processing technologies, and deep understanding of consumers’ needs, the new Lifestyle Screen lineup delivers extraordinary experiences and exquisite design,” said Park Hyoung-sei, president of the LG Home Entertainment Company.

“These distinctive TVs set themselves apart from conventional TVs with their unique form factors and finishes and will likely appeal to consumers who understand and appreciate the value of genuine innovation.”

The latest LG Lifestyle TVs will be on display at the Salone dei Tessuti in Milan, Italy from June 7-12. Visitors to the LG/Moooi exhibit can also expect to experience the great sound and unique designs of the LG Eclair soundbar (model QP5) and LG XBOOM 360 speaker (model RP4).

About the Author

When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.

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