LG ELECTRONICS UNVEILS ITS APPROACH TO “AI IN ACTION”
LG Electronics (LG) today presented its approach to “AI in Action” at LG World Premiere, the company’s annual pre-CES event in Las Vegas. The company highlighted three core pillars behind its strategy: Affectionate Intelligence that has evolved into action-oriented AI, industry-leading products grounded in core technological excellence and a seamlessly orchestrated ecosystem that extends beyond the home to vehicles and commercial spaces – all focused on delivering tangible, everyday customer value.
Held under the theme “Innovation in tune with you,” the event welcomed approximately 1,000 guests, including global media, industry experts and partners, with many more joining via live stream around the world.
An annual tradition on the eve of CES, LG World Premiere serves as a platform for LG to unveil its latest innovations and long-term direction. Today’s event reaffirmed LG’s commitment to customer-centric innovation that genuinely makes life better.
From Affectionate Intelligence to AI in Action
LG showcased the next chapter of its Affectionate Intelligence, first introduced two years ago. At this year’s World Premiere, the company showcased how its AI now puts intelligence into Action – AI that moves beyond conversation to actively orchestrate devices, spaces and services, making everyday life more comfortable, efficient and intuitive.
Delivering tangible customer value through LG’s AI in Action
The event opened with CEO Lyu Jae-cheol taking the stage. Introducing the question, “What if AI could step out of the screen and start working for us in real life?” Lyu explained how the company’s approach to AI in Action is built on three pillars:
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Excellence in device rooted in core technologies
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A seamlessly connected ecosystem
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Expansion of AI-driven solutions beyond the home
This strategy culminates in LG’s ‘Zero Labor Home’ vision – a future in which intelligent devices become agent appliances, and those appliances operate as a single AI system that manages daily tasks on the customer’s behalf. The goal is to give customers back their most valuable resource: time.
As the physical expression of this vision, LG CLOiD was introduced as a “home-specialised agent” capable of performing tasks with its two arms and five-fingered hands, learning the home environment and continuously optimising it. Designed for homes, LG CLOiD combines a safety-first structure with a mobility-optimised form factor, which helps achieving a stable, precise operation even when a child or pet suddenly pulls on it, while assisting to maintain smooth, controlled movement throughout the home.
“As a global leader in many home appliances, our deep understanding of customer lifestyles is a powerful advantage,” said CEO Lyu, sharing his ambition “to set a new standard for future home life through a variety of solutions, including robots.”
He added that he expects the customer’s AI experience “not to remain in the home, but to connect across various spaces such as vehicles, workplaces and commercial areas, becoming an integral part of their lives.”
Excellence in device powered by exceptional innovation
LG also introduced a wide range of core products, showcasing industry-leading technological innovations such as its OLED TV brand and the AI-evolved LG SIGNATURE lineup, which applies advanced AI to elevate performance and ease of use.
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LG OLED evo W6 Wallpaper TV
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9 millimeters class thin design: an engineering feat achieved by meticulous miniaturisation of essential components and a complete re-engineering of its internal architecture to deliver a sleek wallpaper design.
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LG’s True Wireless Technology: enables the Wallpaper TV to achieve its thinness, making it the thinnest OLED TV that is wireless.
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The LG SIGNATURE refrigerator
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Conversational AI: understands conversational language and provides tailored recommendations. For example, if a customer asks, “Hi LG, what’s the best way to store meat for a week?” the AI suggests and sets the optimal mode.
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Ingredient Recognition: enables personalised recipe recommendations based on what is inside the refrigerator.
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The LG SIGNATURE Oven Range
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Gourmet AI: identifies ingredients in ………………. and recommends from over 80 curated recipes, turning everyday cooking into a guided, intuitive experience.
LG CLOiD: AI in Action in the LG’s ‘Zero Labour Home’ vision
Through a short vignette of daily life, LG demonstrated how its approach to AI in Action works in real life:
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Contextual awareness and proactive suggestion: On the way home, a user says, “I’ll be home soon,” via the ThinQ™ app. Based on the user’s usual jogging routine and a rainy forecast, LG CLOiD suggests an alternative plan – “how about an indoor workout instead of jogging?”
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Orchestrated task handling: Before the user arrives home, LG CLOiD adjusts the air conditioner and retrieves workout clothes from the dryer.
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Ambient assistance for daily tasks: LG CLOiD folds laundry, organises dishes and manages priorities – reducing both physical effort and mental load.
LG envisions the home robot evolving into an ambient-care agent that supports everyday life in the LG’s ‘Zero Labour Home’ vision.
Expansion of AI-driven solutions beyond the homes to vehicles and commercial spaces
LG also laid out how its Affectionate Intelligence is extending beyond the home to drive meaningful change across vehicles, workplaces and commercial facilities, with the goal of realising a fully connected ecosystem.
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LG AI-Powered In-Vehicle Solutions: As an Experience Architect, LG transforms vehicles into intelligent, personalised spaces powered by the company’s on-device multimodal generative AI platform. This includes gaze-tracking systems, seamless home-to-vehicle entertainment and adaptive displays – leveraging AI expertise from consumer electronics to create vehicles that truly understand their occupants.
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HVAC for the AI Era: LG’s heating, ventilation and air conditioning (HVAC) solutions are being further advanced by AI. The company is strengthening its role in high-efficiency cooling for AI data centers, including business-to-government (B2G) projects in the Middle East and collaborations with companies such as GRC (immersion cooling) and Flex (data center infrastructure).
Closing the event, LG CLOiD reflected LG’s Life’s Good brand promise:
“The future we shared today is one where technology quietly supports people in meaningful ways. With LG’s approach to AI in Action, everyday life becomes better, more meaningful and more human.”
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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