Published on March 22nd, 2016 | by admin
LG BRINGS TELEVISION TO LIFE WITH HDR AND DOLBY VISION-COMPATIBLE TV RANGE
LG launches new LG 4K UHD OLED TV and its premium line up of 4K UHD LED LCD TV models dubbed “SUPER UHD”, plus webOS 3.0 Smart TV
SYDNEY, 22nd March 2016– LG Electronics Australia (LG) today unveiled the company’s 2016 line up of Dolby Vision High Dynamic Range (HDR)-enabled LG 4K UHD OLED TVs, LG 4K UHD LED/LCD TV models including the feature packed “SUPER UHD” TV line up.
In addition to integrating the industry standard HDR format of HDR-10*, a number of LG 4K OLED and LG SUPER UHD TVs will include Dolby Vision™, providing consumers with the chance to watch further enhanced HDR content where scenes look almost real. Also being introduced in Australia is the latest upgrade of the highly regarded LG Smart TV platform, webOS 3.0, which will make access to favourite content faster and easier than ever for LG Smart TV viewers.
Grant Vandenberg, Marketing Manager for LG Home Entertainment, is proud to bring the 2016 LG TV range to Australia:
“We are extremely excited to be launching our HDR-enabled LG TV range, especially those that also include the highly anticipated Dolby Vision™. The technology is truly game-changing in the TV picture quality stakes, and we’re confident that once consumers experience the combination of HDR content with our new HDR-enabled TVs for themselves they‘ll find it just as breathtaking as we do.”
HDR – greater colour range and greater contrast detail for a greater picture
HDR technology is one of the best innovations to come to content in recent years. Referring to the way that content is filmed and mastered, HDR is able to render a picture that more closely resembles what the human eye can see.
In order to achieve this, HDR TV technology enables the display of greater colour and contrast range, allowing more accurate graduation of colour shades and enhanced contrast between bright and dark areas within a scene. This in turn prevents highlights from being “burnt out” and details being lost in areas of shadow, ultimately resulting in picture quality that looks and feels much more lifelike.
Bringing the filmmaker’s vision to life
Many recent movies and TV series have already been created with HDR filming and production technologies – plus studios are in the process of remastering older content into HDR. Through the new and improved webOS 3.0 Smart TV platform, users will also soon be able to stream HDR content through Netflix.**
Hollywood Cinematographer, Peter James is excited to see HDR come to LG TV:
“HDR is one of the most important recent innovations in filmmaking because it results in a huge step-up in picture quality.
“As a director of photography, I want to be able to produce footage as close to the director’s vision as possible. What I’m looking for is to show the full tonal range of a scene, all the true variations of colour, the full contrast and the details within shadow areas.
“In this regard HDR is more important than resolution or simply increasing the brightness levels, and it will transform the experience of watching movies, dramas and documentaries on TV.
“From what I’ve seen HDR content combined with LG TVs with HDR technology truly takes viewing to a whole new level, especially by creating greater detail in darker scenes.”
Grant Vandenberg, LG Marketing Manager for Home Entertainment comments:
“Peter James is one of Australia’s greatest cinematographers and to hear him talk about the impact of HDR shows how exciting this innovation is from LG. We’re committed to giving consumers the best viewing experience possible in their homes. With HDR, we’re enabling filmmakers and content creators to create moving images that take TV viewing to the next level. It’s one of the most exciting things to happen to LG TV technology for some time”.
What’s the advantage of combining LG 4K UHD OLED TV and HDR technology?
OLED and HDR technologies work hand-in-hand. LG OLED screens already offer a greater contrast range and wider colour gamut than LED/LCD screen technology, with over a billion colours and perfect black. The unique combination of HDR and OLED in LG 4K UHD OLED TVs results in a viewing experience that no other TV can match.
Furthermore, OLED has other unique advantages for watching HDR content:
Ø Amazingly vivid colours: Colours explode on the screen against perfect black and combined with OLED TV self-lighting pixel technology, where each pixel on the panel can switch on and off independently, serves consumers with a realistic visual experience that truly needs to be seen to be believed.
Ø Spectacular Colour Expression: HDR on backlit LED/LCD TVs may unintentionally focus on brightness. But only OLED is able to express the most accurate colours in darker scenes via its infinite contrast ratio.
Ø Smoother Motion: The frame rate of many HDR titles can be up to 60 fps, which is more than double the standard Blu-ray rate of 24 fps. LG OLED TVs have a pixel response time 1000 times faster than LED-LCD TVs which enables smoother, more realistic motion.
LG partnership with Dolby Vision™
LG has teamed up with Dolby to integrate Dolby Vision ™, the leading HDR technology into the company’s top-of-the-range LG 4K OLED and LG SUPER UHD TVs.
Dolby Vision™, using 12-bit HDR technology, goes beyond HDR-10, the current minimum standard for HDR content. It has the ability to adjust the level of individual pixels frame-by-frame to enhance image detail, natural contrast and vivid colour.
An end-to-end solution, Dolby Laboratories works from content creation to distribution to layback solutions. Dolby Vision™ has already received support from most major Hollywood studios, including Warner Bros. Home Entertainment; Sony Pictures, Universal Pictures Home Entertainment and Metro-Goldwyn-Mayer Studios. These studios have already announced a commitment to deliver Dolby Vision content for home distribution.
Dolby has already mastered more than 100 movie titles in Dolby Vision™ which will be coming to viewers in the home via streaming service providers, ensuring consumers will be in for a real treat.
Grant Vandenberg, Marketing Manager for LG Home Entertainment is thrilled LG is partnering with Dolby Vision™
“I put it this way: when you’re watching non-HDR content, it’s like flying Economy Class. The introduction of HDR takes viewing into Business Class. And with Dolby VisionTM, the experience goes even further. It’s TV viewing in First Class. With LG and Dolby Vision, we believe this is a partnership that will make a real difference. We love it, Hollywood loves it an consumers will love it.”
Patrick Griffis, Vice President Technology, Office of the CTO, Dolby Laboratories Inc. had this to say in regards to the company’s partnership with LG:
“We are delighted to partner with LG to incorporate Dolby Vision into their 2016 line-up of Super UHD and OLED TVs. We have seen how committed LG is to creating the best viewing experience possible for consumers and look forward to working with them to deliver unparalleled Dolby Vision™ imaging to Australians.”
Expanded LG 4K UHD OLED TV Range
Debuting at CES 2016 the LG 77/ 65” LG G6 and 65/55” E6 4K UHD OLED TVs are the thinnest LG 4K UHD OLED TVs to date. The TVs will join the LG OLED TV family in Australia later this year, following on from the February launch of the first flat screen OLED TV in the county, the LG 4K UHD OLED TV (65/55”EF950T).
The LG G6 and E6 series are the first TVs from LG to feature the company’s ‘Picture-On-Glass’ design, which boasts an ultra-thin OLED panel mounted on a toughened glass back, and is only 2.57mm at its thinnest point. It also has a forward-facing sound bar speaker system with sound designed by harman/kardon® and the intuitive LG webOS 3.0 Smart TV platform.
The LG G6 and E6 series have Dolby Vision integrated into the sets for a stunning viewing experience.
Grant Vandenberg, Marketing Manager for LG Home Entertainment, had this to say:
“The LG OLED TV range has been extremely popular with Australian consumers, and with this new expanded range, we are going from strength to strength. We believe the E6 and G6 are our best OLED TVs yet. We’ve now firmly established OLED as a sizable segment in the Australian market and these two new models just need to be seen to be believed. Whether you’re watching free to air, movies or sport, this is an unparalleled TV viewing experience.”
Introducing the 2016 LG SUPER UHD 4K TV range
The LG SUPER UHD 4K TV series is setting the pace for the company’s line-up of 4K UHD LED LCD TVs. Leading the pack for this range is the 55/65” UH950T, 79UH953T, 86UH955T, 60UH850T and 75UH855T. The premium LG SUPER UHD 4K TV models offer an expanded colour reproduction gamut, advanced picture and sound-enhancing features – not to mention the TVs are HDR-enabled with Dolby Vision™ and come packing a very sleek Ultra Slim TV design.
Key Features – LG SUPER UHD 4K
Ø LG ColourPrime: New LG ColourPrime technology delivers 20 per cent more colours compared to a conventional LED/LCD TV based on the sRGB colour space. The wide colour gamut technology utilises a broadened colour spectrum to render a wider range of hues and shades – creating deep reds, greens and blues for wide colour representation.
Ø Dolby Vision™: Goes beyond HDR-10 to optimise the image dynamic range frame by frame, optimising detail in dark scenes and clarity in bright scenes to show the full tonal range of a scene, all the true variations of colour, the full contrast and the details within shadow areas.
Ø LG ULTRA Slim Design: The LG 65-inch UH950T was created using a new LG design concept, which makes it 6.6mm at its thinnest point. The TV was designed by reducing the gaps between the panel and back cover chassis. What’s more, the thin bezel gives the impression that the TV is almost floating.
Ø Anti-Reflective Coating: Ambient or room light can detract from the viewing experience by reflecting off the TV screen. With a 2 part treatment on the UH850T and 3 part treatment on the UH950T, these series include an anti-reflective coating that reduces the amount of reflected light, allowing blacker blacks and improved contrast ratio.
Ø Cinema 3D: Bright 3D pictures made possible by our Cinema 3D technology. You can enjoy 3D TV in your home the way 3D was meant to be, just like at the movies.
Ø HDR: Enhances the contrast balance between dark and bright areas of the image to enhance image contrast detail. The HDMI 2.0a ports allow connection to HDR content sources such as a UHD Blu-ray player.
Ø HDR-effect: Enhances the contrast balance between dark and bright areas to give an HDR effect to non-HDR content. The HDR conversion engine allows viewers to enjoy simulated HDR content from any standard content source.
Ø LG ULTRA Luminance technology: LG ULTRA Luminance adjusts the backlight zones to optimise image luminance, boosting the light areas of the picture. The benefit is apparent when viewing darker scenes with bright lights, such as a city scene at night time
Ø Smart TV Powered by webOS 3.0: The new LG Smart TV platform with improved speed allows for faster and simpler access to content you love most.
Ø BT.2020 Colour Space: These TVs support the UHD TV colour standard BT.2020 look-up table. Wide colour gamut content can be displayed based on the BT.2020 colour co-ordinates.
Ø DPI-P3 Colour Space: These TVs support the Digital Cinema Industry colour space P3 look-up table. Wide colour gamut content can be displayed based on the DCI-P3 colour co-ordinates.
Ø 6-Step Upscaler: Streamed content looks amazing – the 6-Step Upscaler helps to give content a boost and bring it closer to 4K Ultra High Definition. This also includes the ability to upscale streamed content, making it sharper and more enjoyable to watch.
Ø harmon/kardon® sound and new LG Magic Sound Tuning Function: LG is committed to providing quality sound alongside quality vision. The company has teamed up with harmon/kardon to provide refined sound quality to match the picture quality. In addition, the new LG Magic Sound Tuning function measures and analyses the viewer’s environment and makes adjustments to customise the sound to the room’s specific conditions.
Ø Quad Core Processor: Offering a noticeable increase in speed for Smart TV navigation and loading, this new technology boosts overall computing power – an important asset for Video on Demand.
New and improved Smart TV operating system with webOS 3.0
A key feature part of the new LG 2016 product range is webOS 3.0*** Smart TV platform, which is an upgraded version of the company’s user-friendly, webOS 2.0 user interface. Compared to webOS 2.0, the third iteration provides a user experience that is more intuitive. The platform also offers enhanced mobile connectivity, remote features and more content options than its predecessor.
LG webOS 3.0 offers three Magic smart features: Magic Zoom, Magic Mobile Connection and an upgraded Magic Remote:
Ø Magic Zoom: For more intuitive navigation, Magic Zoom allows users to magnify objects and letters.
Ø Magic Mobile Connection: Magic Mobile Connection allows users to connect a compatible smartphone to their LG SMART TV via the LG TV Plus App in order to access mobile apps on their TV screen.
Ø Upgraded Magic Remote: The upgraded Magic Remote is designed to make controlling set-top boxes easy with the addition of new programmable buttons on the remote. The Screen Remote feature has also been redesigned to simplify the user interface.
Other webOS 3.0 features include:
Ø Channel Advisor: Displays upcoming time slots with information about frequently watched programs so that users can keep up with their favourite programs.
Ø Multi-view: Allows viewers to watch a TV channel and separate input simultaneously, or two different inputs at the same time.
Ø Music Player App: Plays music through the webOS 3.0 TV speakers, even when the TV screen is off.
Ø My Channels: Enables faster access to your favourite channels that might be obscure numbers to remember.
Grant Vandenberg, Marketing Manager for LG Home Entertainment, had this to say:
“The great thing about our webOS Smart TV platform is that people can stream a host of great content without the need for a set top box or media player connected by cable. In essence, this is Smart TV built in. There’s easy access to Netflix, Stan, ABC iView, SBS On Demand, Google Play Movies and loads more. With webOS 3.0, we’ve developed an even faster Smart TV interface than its predecessor that simplifies the experience and gives users even quicker access to the content they love most.”
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Notes to editors:
*HDR-10 is the Blu-ray Association static Metadata standard. HDMI 2.0a version is required to handle the transfer of HDR coded contents from UHD Blu-ray players. Netflix streaming service also uses HDR-10.
**Netflix provides content in SD, HD and 4K UHD. Netflix requires a steady internet connection speed of at least 25mbps to stream 4K UHD content, otherwise content will be downscaled to either HD or SD quality based on the available bandwidth. Speeds of 25mbps available in limited locations and may vary depending on time of day. Please check with your internet service provider to confirm the bandwidth speed for your connection. Data usage charges apply. For 1 Month Free Trial offer and Netflix subscription fees, see www.netflix.com for details and terms.
***Internet connection required. Internet usage charges and conditions apply. WebOS internet browser supports HTML5, VP9 and HEVC. FreeviewPlus uses HbbTV technology, which combines broadcast and broadband technology
For more information, please visit the LG website: www.lg.com/au.
Distribution Timings and Pricing matrix overleaf
Media assets: For high resolution images and product specifications click here.
For further information, please contact HKAus@lg-one.com or the contact listed below.
Emma Miller, LG-One Australia
02 9286 1228 / 0450 761 339
About LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.au or facebook.com/LGaustralia
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 128 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG is comprised of the following business units -Home Entertainment, Mobile Communications, Home Appliance & Air Solutions, and Vehicle Components and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com
About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in televisions, audio-visual products, monitors, personal computers and digital signage and commercial displays. The company is always pushing the boundaries of technology to create feature-rich devices with stylish designs that meet the needs of global consumers. LG is committed to improving customers lives with innovative home entertainment products led by its 4K UHD TVs, CINEMA 3D Smart TVs and award-winning OLED TVs featuring webOS 2.0 platform. For more information, please visit www.LG.com
|Model||Type||Range||Model Size||April 2016 RRP||Launch Date 2016||HDR Enabled||Dolby Vision ™|
|4K OLED||4K OLED||EG960T||55EG960T||$5,499||Now|
|2K OLED||2K OLED||EG9610T||55EG9610T||$3,999||Now|
|4K UHD||SUPER HD||UH955T||86UH955T||$15,999||June||Y||Y|
|SUPER HD||UH950T||55UH950T||$4,299||End April||Y||Y|
|SUPER HD||UH950T||65UH950T||$6,499||End April||Y||Y|
|SUPER HD||UH850T||60UH850T||$4,999||End March||Y||Y|
|Full HD||2K||LH600T||43LF600T||$1,349||End March|