Published on March 13th, 2024 | by Adrian Gunning

JBL brings the Power of Music to Roblox

JBL opens the doors to JBL Land, a new Roblox world that is built with sound at its core as it invites players to discover, produce and celebrate their personal ‘Sound’. JBL Land welcomes Roblox users and JBL fans to step into a realm where music, gaming, and creativity collide. Unparalleled self-expression through sound adds a new dimension to avatar personalisation and game play.

“By launching JBL Land on Roblox, we are giving our community tools for digital self-expression through sound. Not only can players explore the land as they customise their avatars, they can also create their own unique sound identity,” said Daniel Lee, Chief Marketing Officer at JBL. “As our iconic brand steps into the virtual world of Roblox, we embrace new opportunities to further activate brand partnerships and events, and make them accessible to more people. We are thrilled to enter the virtual world of Roblox as we connect with a new generation of audio lovers on new platforms.”

Sound, style & self-expression

Adding to the excitement, JBL Land features a special note about local singer/songwriter Athanasia. Following her attendance at the Martin Garrix Academy in 2023, Athanasia made waves in Season 1 of the JBL BE HEARD YouTube series, offering viewers a glimpse into the creative journey of an emerging artist. During this season, Athanasia unveiled her latest single, “BET I SEE IT,” marking a significant milestone in her burgeoning career. In JBL Land, her NPC is intricately designed around the “Bet I See” music video, allowing players to collect parts of the song, reinforcing JBL’s commitment to amplifying emerging talent.

JBL Land is designed as a vibrant space where users can play games and earn and discover ‘Soundbytes’. These short snippets of sound – which could be anything from a reggaeton beat, to a puppy woof, or the iconic JBL ‘Power-up’ sound, – can be mixed together by players to create their own unique tracks. Players can then add their Sounds to the Jukeboxes scattered throughout the land, where they can be discovered and celebrated by others. That way the soundtrack of JBL Land is created by the community, and Jukeboxes serve as mini-stages where everyone gets their spotlight.

About the Author'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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