It Happens on PS5 – Aussie Arrival
A life-size spaceship has arrived through a portal in Brisbane’s Fortitude Valley, marking the first real-world activation for the 2025 global PlayStation brand campaign – It Happens on PS5. Fans are invited to view the aftermath, spot some easter eggs, and envision the wild chain of events that could have led to this moment.
Open to view by the public until Sunday, 16 November (AEST), this large-scale installation is one of the biggest PlayStation activations ever seen in Brisbane, transforming the city into a cinematic aftermath scene.
Visit the site at: 257 Wickham St, Fortitude Valley, Queensland, Australia
See PlayStation.Blog post below by Isabelle Tomatis for further details on the “It Happens on PS5” global campaign.
“It Happens on PS5” campaign captures the unexpected and unforgettable moments PS5 has to offer
We’re approaching the five year anniversary of the PS5 console’s launch, and it’s amazing to see the number of incredible experiences PS5 has brought to players everywhere – and there are more adventures to come. Through these past five years, our players have shared their reactions of awe, excitement, and surprise at the extraordinary moments they’ve witnessed while playing PS5. That’s the inspiration for our new ad campaign – we’re capturing the spirit of these moments when the most unexpected and unforgettable experiences happen on PS5.
The ad campaign, launching today, will feature three distinct stories:
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It Happens on PS5 – Stunt Jump: https://www.youtube.com/watch?v=1BS5ZoL8CdM
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It Happens on PS5 – Unexpected Catch: https://www.youtube.com/watch?v=mxCPgOYsVMc
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It Happens on PS5 – Crash Landings: https://www.youtube.com/watch?v=DxbLabRFrq4
In addition to the ad spot, we’re also bringing some of these unexpected moments into the real world, physically. From November to December, players may come across some of these themes inspired by the campaign in various locations around the world – such as UFOs landing in Australia, Spain & Germany or mysterious creatures found in Mexico, Italy & the UK.
We look forward to seeing more reactions and extraordinary moments that our fans share online with the world. There are many more incredible journeys to come as it often happens on PS5!
For the latest PlayStation news, follow PlayStation Australia on Facebook, Twitter, YouTube, and Instagram.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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