Hisense showcases RGB-MiniLED Technology and “AI Your Life” theme at IFA 2025
Hisense, a leading brand in global consumer electronics and home appliances, announced at IFA 2025 that it will continue as an Official Sponsor of the FIFA World Cup™, reinforcing its long-standing collaboration with FIFA since 2018.
Exhibiting at IFA 2025, Hisense has unveiled its lineup of AI-powered innovations under the theme “AI Your Life,” highlighting how AI transforms immersive entertainment, intuitive home living, and climate-smart wellbeing into seamless, personalised, and interactive experiences.
Hisense x FIFA
Since first partnering with FIFA in 2018, Hisense has achieved several key milestones: initial branding at the 2018 FIFA World Cup™, content cooperation via FIFA+ in 2022, technology integration in VAR operations at the FIFA Club World Cup 2025™, and now the upcoming FIFA World Cup 2026™ sponsorship. Each step strengthened Hisense’s global presence and commitment to enhancing fan experiences.
Catherine Fang, VP of Hisense Group, highlighted that every unforgettable moment starts with the right experience, and that Hisense aims to help fans fully enjoy those moments. She explained that, guided by four key essentials — technology driven, users oriented, smart service, and cultural values — Hisense continuously pushes display boundaries, from HDR to Laser TV and latest RGB-MiniLED, delivering unprecedented picture quality. The user-oriented approach ensures immersive, personalised experiences, making fans feel part of every moment.
At IFA 2025, Hisense, as the origin of RGB-MiniLED, builds on its CES debut of the 116-inch RGB-MiniLED TV with upgrades delivering purer colours, higher contrast, and brightness surpassing QD-OLED, reaffirming leadership in next-gen displays. Building on this vision, FIFA’s chief business officer, Romy Gai, echoed the sentiment, explaining that FIFA would partner with Hisense to welcome the best display technology in order to deliver an unprecedented World Cup for billions of fans around the world.
With the 2026 tournament set to be the first held across three nations with 48 teams, Hisense aims to transform billions of living rooms into front-row seats — ensuring fans everywhere can experience the tournament like never before and truly own the moment.
Hisense x IFA 2025
At IFA this year, Hisense is channelling the “AI Your Life” theme through four key pillars:
- AI Your Vision: Showcasing its cutting-edge display tech with the 116″ RGB-MiniLED TV UX, offering deep blacks, vivid colours, and superior brightness for an immersive viewing experience. As the pioneer of RGB-MiniLED technology, Hisense will demonstrate how precise control of red, green, and blue mini-LEDs delivers stunningly lifelike clarity. Alongside, MicroLED innovations, AI TVs, and AI-powered sound solutions will expand the possibilities, turning living rooms into gaming zones, esports arenas, or digital art galleries where people can share moments together.
- AI Your Cinema: Continuing its leadership in the laser category, Hisense continues to expand its Laser Cinema lineup, showcasing the laser-powered clarity and portability of the TriChroma Laser Cinema L9Q, that can turn any space into an entertainment stage.
- AI Your Home: Hisense continues to innovate on ways to make the lives of our customers easier, by integrating AI into daily routines with smart appliances that combine design and intelligence. At IFA 2025, Hisense will showcase the latest PureFlat smart refrigerator, which features a 21-inch interactive hub to support meal planning, streaming, and AI art. Powered by the new ConnectLife AI Agent, helping households optimise energy, simplify chores, and make life more connected, efficient, and creative. From cooking inspiration to stress-free laundry, routines will be reimagined.
- AI Your Air: Hisense’s award winning U8 S Pro Air Conditioner combines intelligence and comfort. Through powerful features like HI-SENSOR presence detection, AI voice assistants and Hi-NANO ion purification, the U8 S Pro Air Conditioner adapts seamlessly to users’ needs throughout the day.
At IFA 2025, Hisense will not only unveil breakthrough innovations but also share its vision of how AI can understand, anticipate, and respond to human needs. By combining leadership in RGB-MiniLED and laser display technologies with a new generation of smart home and air solutions, Hisense will empower people to live more freely, comfortably, and confidently helping them own every moment at home and beyond.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
Related Posts
Lenovo Unveils Full Portfolio of AI-Powered Devices and Experiences Across Consumer, Business, and Mobile →
Acer Unleashes New Predator Desktop →
Max Your Father’s Day Adventure with Segway Max G3 →
