Published on January 3rd, 2023 | by Adrian Gunning

Hisense 2023 TV range pins Mini-LED as leading TV technology

Ahead of CES® 2023, Hisense ANZ today announces the rollout of its cutting-edge Mini-LED technology across its full ULED range for 2023, with class-leading Mini-LED X technology to star in its flagship models.

A leader in consumer electronics, Hisense is committed to delivering its most innovative, feature-packed ULED TV range to date, as the brand celebrates its 10-year anniversary pioneering Mini-LED technology.

Mini-LED X: A game-changing technology for a flagship model

Mini-LED X technology is set to be the driving force behind Hisense’s most detailed display to date.

Topping Hisense’s 2023 ULED range, the 85-inch option will boast 20,000 backlights delivering an impressive 2,500+ nits of brightness with an unmatched 5,000+ dimming zones. This offering is the only TV in Australia to deliver this level of unmissable image detail, clarity, and depth.

Brightness is delivered with precision thanks to Hisense’s proprietary Hi-View X Engine. Powered by a 16-bit neural processor, the model’s engine can deliver an incredibly refined picture by upscaling all content to utilise 65,536 levels of brightness.

Equipped with a new Dynamic X Display, this flagship model’s screen is capable of five times less reflection and offers over 1 billion unique colours to deliver a truly breathtaking picture. This is further enhanced by HDR10+ and Dolby Vision IQ, and also achieves IMAX Enhanced certification.

“We’re incredibly proud of the continued innovation in our ULED range. We set an industry benchmark by incorporating a range of premium technologies, including Mini-LED for contrast, QLED for colour, 144Hz for unparralled motion and Dolby Vision IQ,” said Gideon Lui, Head of Marketing at Hisense ANZ.

“What better way to celebrate the 10-year anniversary of our ULED range than to offer our customers this impressive Mini-LED X technology for our performance-focused flagship model, and deliver the very best for Australian consumers,” continued Lui.

The experience is set to be aurally enhanced too, with the introduction of CineStage X Surround, brought to life with built-in 4.1.2 true surround sound and Dolby Atmos performance, and equipped with upfiring and built-in side speakers. Boasting the ability to accurately reflect the movement on the screen with the action you hear, customers can expect a truly showstopping viewing experience.

2023 ULED Range: Mini-LED for the masses

While Mini-LED X technology puts Hisense’s new flagship model on a pedestal within the Australian TV market, the wider Hisense ULED range for 2023 continues to offer a tantalising proposition, with Mini-LED tech available at attainable price points.

Available in a range of models that stretch from 55- to 98-inch, movie buffs and TV lovers alike will benefit from IMAX Enhanced certification, Dolby Vision IQ and HDR10+ adaptive viewing, while the AI Sports Mode will impress sports fanatics across the country.

Hisense’s full 2023 ULED range will also cater for the most avid of gamers too, delivering an impressive 144Hz, Variable Refresh Rate (VRR), AMD FreeSync™ Premium, Auto Low Latency Mode (ALLM) and HDMI 2.1, allowing gamers to experience all the action without delay or judder.

“In our mission to offer ground-breaking and attainable products to our customers, we have harnessed leading technology, innovation, and premium quality product to ensure an exceptional viewing and audio experience for our customers,” Lui concluded.

Underpinning the entire 2023 range, consumers will of course experience the latest version of Hisense’s seamless proprietary operating system, VIDAA U7. Delivering a personalised stream of content to suit the user, customers can enjoy Hisense’s existing bench strength of content, alongside new inclusions such as Binge, Apple TV+, Britbox, and 9Now, with more to come in 2023. The addition of AirPlay 2 also now enables both Apple and Android users to stream content straight from their devices too.

Further information on Hisense’s full 2023 TV range will be shared soon. To keep across the latest CES news from Hisense Australia, visit: https://ces2023.hisense.com.au/.

About the Author


Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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