Google launches virtual Try On AI shopping feature!

Today, Try On is launching on Search in Australia, letting consumers easily try on clothes and shoes from billions of apparel and shoe items across Search, Google Shopping and even product results on Google Images.

Powered by a custom image generation model for fashion, this feature understands the human body and nuances of clothing, like how different materials fold, stretch and drape on different bodies. It preserves these subtleties when applied to poses in your photos – so the result lets you see how tops, bottoms, dresses and shoes look on you, instead of seeing just a still picture or on a model.

Here’s how it works:

To get started, tap on any product listing across Google or any apparel product result on Google Images and tap the “try it on” icon.
Upload a full-length photo of yourself, and within moments, you’ll see what you might look like wearing that exact piece of clothing.
Afterwards, you can go back and scroll through other looks you’ve tried. You can also save your favourite ones and even share them with your friends.
If you like it, you can tap on the shop button and you’ll be redirected to the merchant’s website, where you can purchase the look.

For more information on the AI Try On feature, see the Google blog here, as well as the assets folder here.