Published on October 6th, 2023 | by Adrian Gunning


Get ready for an exhilarating journey as Merlin Entertainments, known for iconic attractions like SEA LIFE aquariums, LEGOLAND® Discovery Centres and Madame Tussauds, partners with Immersive Gamebox, a trailblazer in interactive group gaming. This exciting collaboration is set to create an unforgettable immersive gaming experience that will ignite the spirit of adventure and fun through interactive smart rooms.

Immersive Gamebox is currently at the forefront of 27 play locations across the UK, USA, Europe, and the United Arab Emirates. It offers an action-packed gaming adventure in its interactive smart rooms for groups of 2-6 players, where age and abilities are no barriers. Picture motion tracking, projection mapping, touch screens, and surround sound all work in harmony to transport you to a virtual world without bulky headsets.

Initially launching in Sydney at Merlin’s Darling Harbour site (next to SEA LIFE Sydney Aquarium) in December 2023, the Gamebox location will host eight free-standing Gameboxes, each accommodating 2-6 players per session. Games will range from an exciting 30 minutes to an epic 120-minute adventure. This means there’s something for everyone, whether you’re up for a quick challenge or an all-day gaming extravaganza.

Sydney is just one of two premiere cities to open its doors to the new tech spaces, with future plans to expand to more locations in the UK and the US in 2024 and 2025.

Immersive Gamebox has over 13 games to choose from, including Squid Game based on the hit Netflix show, Angry Birds, PAW Patrol, Shaun the Sheep, Ghostbusters and a new thrilling ‘AI Nightmare.’ This means there’s something for everyone – from young adults to families, corporate groups, and gamers. 

Richard Dilly, General Manager at Merlin Entertainments, says, “We can’t wait for Sydneysiders to step into a world where imagination knows no bounds and adventure awaits at every digital turn. Immersive Gamebox brings an exciting game lineup and interactive experiences that will bring friends closer together while creating unforgettable memories that will be cherished for a lifetime.

“We can’t wait to open our doors in December so guests can discover these amazing spaces where teamwork, laughter, and excitement reign supreme. These spaces aren’t just for gamers; they’re for friends, families, and even corporate groups to take fun to the next level.”

For more information, visit:

Follow on Instagram: @immersivegameboxsydney

About the Author'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

Back to Top ↑