Published on January 28th, 2021 | by Adrian Gunning

FUJIFILM Announces New FUJIFILM X-E4 Mirrorless Camera

FUJIFILM Australia is pleased to announce FUJIFILM X-E4 (X-E4), a new mirrorless camera available at the end of February 2021.

The newest addition to X Series, X-E4 brings the best of X Series products , combining them into a single camera that is the perfect storytelling tool for everyday photographers, videographers and content creators that want results to make them proud.

“The X-E4 has arrived to complement our X Series range. This camera has been designed having our enthusiasts in mind. Its beautiful flat design makes it convenient to carry anywhere and the image quality and flip forward selfie screen makes it suitable for a variety of content creators. The X-E4 is a versatile camera, accessible and perfect for everyday use,” says Shaun Mah, General Manager of Electronic Imaging Division at FUJIFILM Australia.

This lightweight, compact camera features the same 26.1-megapixel, X-Trans CMOS 4 sensor, 0.02 sec autofocus and fantastic colour science that can be found in the professional X Series cameras, making these features easily accessible to image-makers of all levels.

The camera is a joy to use with its outstanding image quality, wide dynamic range and superb low-light performance, combined with simple controls, advanced Face and Eye Detection and a 180° tilting LCD touchscreen.  Videographers can also make the most of the new X-E4’s 4K/30p video and Full HD/240p super-slow motion recording.

Key features of the X-E4 include:

(1) A sophisticated, beautiful design housed in X Series lightest and smallest camera body

At 364g and measuring 121.3mm x 72.9mm x 32.7mm, X-E4 is the fourth generation and one of the most compact interchangeable lens cameras in the X Series. To achieve a slim and sleek design, a rear tilting LCD screen has been carefully designed to ensure the body remains as thin and portable as possible.

The camera’s compact design takes inspiration from the design of classic film cameras. Both the front and rear grips are flat to give it a classic aesthetic, while the top plate of the camera body is carefully molded with extreme precision from magnesium that is polished for a beautiful, classic appearance.

(2) Diverse functions and easy operation

The rear tilting LCD touchscreen can be flipped upward and forward up to 180 degrees, which can accommodate a wide variety of compositions, including high-angle and low-angle shots, as well as selfies and vlog-style videos.

The top panel includes a Shutter Speed dial (S.S. Dial) that can be set manually or switched to Program Mode (P) if fully automatic functionality is required.

Controls have also been positioned to the front-side dials to give extra thumb space for added in-hand comfort.

(3) Professional performance

Using the state-of-the-art 26.1MP “X-Trans™ CMOS 4” sensor and the high-speed image processing engine “X-Processor 4” to provide incredibly fast autofocus, X-E4 has phase detection autofocus points across almost 100% of the sensor to acquire focus in as fast as 0.02 seconds. It is also able to track moving subjects with an advanced AF-tracking algorithm so that it is ready to make images at just the right moment.

X-E4 also includes the latest Face and Eye detection technology to track subjects accurately, even in luminance levels as low as -7.0EV. With such great flexibility, users can take images at any time of the day.

(4) Extensive video-recording functions

X-E4 oversamples 6k footage to record 4K/30P 4:2:0 8-bit video to internal media, or 4K/30P 4:2:2 10-bit video via its HDMI port.

X-E4 can also deliver high-speed full-HD video at 240fps, which can be used to replay fast-moving subjects up to 10x slower compared to footage recorded at 24fps.

(5) Variety of film simulations

X-E4 holds a total of 18 film simulations, including Velvia, which is characterised by highly saturated colours and crisp gradation. It also features ETERNA Bleach Bypass, which reproduces a traditional dark-room processing technique to create unique images with low saturation and high contrast.

Product name, colour variations, release date and price

Product name Colour variation Release date Recommended retail price
Digital camera “FUJIFILM X-E4” Black / Silver

End of February 2021

Digital camera & lens kit


“FUJINON Lens XF27mm F2.8 R WR”

Black / Silver (camera) $1,799
Digital camera & accessory kit


Thumb rest “TR XE4”

Hand grip “MHG-XE4”

Black / Silver (camera)

Black / Silver (thumb rest)



About the Author


Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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