FLIP THE LID, CAPTURE THE MOMENT: THE POLAROID FLIP ARRIVES IN AUSTRALIA
Get ready to flip your perspective. The Polaroid Flip – Polaroid’s newest instant camera – will be available in-store at leading technology and camera retailers, including JB Hi-Fi, Myer and WALKENS House of Film on Tuesday 13 May. Bold, design-forward, and built for a beautifully imperfect, analog life, the Flip is set to become the must-have creative companion for anyone looking to capture sharp, striking instant photos with ease.
With its iconic red shutter button and a feature-packed design, the Flip is Polaroid’s most powerful point-and-shoot camera to date, blending cutting-edge photo technology with the nostalgic magic only instant photography can deliver. Celebrating the real and tangible experiences that make life memorable, the Flip offers a way for people to disconnect from digital overload and reconnect with life’s most meaningful moments, turning everyday occasions into lasting keepsakes.
With a flippable lid for ultimate protection, the Polaroid Flip combines timeless design with modern functionality to create the ultimate easy-to-use instant camera. Key features include:
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Hyperfocal 4-Lens Systems: The Flip uses four sharp lenses which are automatically selected depending on the distance to the subject. These four focal sweet spots ensure sharper focus for a variety of styles, from cultivated portraits to spontaneous street photography.
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Sonar Autofocus: A legacy Polaroid innovation, updated to use sound waves to determine subject distance and select the right lens to lock focus with maximum clarity – even in the dark.
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Polaroid’s Most Powerful Flash Yet: Housed in the Flip’s ‘lid’, this adaptive flash dynamically adjusts power based on subject distance, illuminating scenes and subjects up to 4.5 metres away.
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Scene Analysis: A smart feature that alerts users when a shot is over or underexposed via the viewfinder LED or the external ‘lid’ display.
Other features include USB-C charging, a neck strap, and compatibility with Polaroid i-Type and 600 film. Thanks to its Bluetooth® connectivity, the Flip links to the Polaroid App, unlocking additional creative tools like double exposure, a self-timer mode, and manual setting controls to give users even more creative freedom.
More than just taking photos, the Polaroid Flip is about making moments tangible. In a digital world where endless photo-taking often results in forgotten memories, the Flip supports a true analog experience that encourages users to slow down, connect with the real, and print meaningful moments that won’t be lost to a camera roll. With every press of the iconic red shutter button, the Flip offers a moment to pause, frame and preserve life as it truly is – unfiltered, uncurated and unforgettable.
The Polaroid Flip will be available for purchase on Tuesday 13 May at leading technology and camera retailers including JB Hi Fi, Camera House, WALKENS House of Film at a RRP of $399. For more information and updates on Polaroid, please visit polaroid.com or follow on Instagram, TikTok, Twitter, LinkedIn, and YouTube using #polaroid and #polaroidflip.
Melbourne Polaroid Pop-Up at WALKENS House of Film
To mark the launch of the Polaroid Flip, an immersive pop-up will take over WALKENS House of Film in Fitzroy, Melbourne starting from Tuesday 27 May. The experience will offer first-look access to the Flip, with hands-on demos and curated photo moments throughout the creative space. Visitors are invited to drop in, explore the new features, and get inspired by interactive in-store installations that bring the magic of instant photography to life.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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