FANTA TEAMS UP WITH XBOX TO DELIVER THE ULTIMATE GLOBAL GAMING CHALLENGE
It’s time to get in the game and come get your Fanta®! Joining forces with Xbox, Fanta is leveling up its delicious product line with a gamified collaboration that features iconic characters from legendary Xbox titles. For the first time ever, the collaboration brings together the irresistible taste of Fanta and the thrill of gaming with unforgettable challenges, delicious Fanta and epic rewards.
The special edition collection features character takeovers from some of the most iconic Xbox franchises including Call of Duty, Halo, World of Warcraft and Diablo IV. These iconic characters have taken over Fanta for one reason: fans everywhere “Wanta Fanta” – and now it’s your turn to take it back through exclusive challenges and digital activations.
“This partnership with Xbox celebrates how much these games and characters have had an impact on Aussie gamers over the last 25 years. Gaming is all about shared fun and excitement, and we wanted to add another layer of delicious Fanta fun into that world. Australians can now enjoy their favourite games and characters in a new way, with a limited-edition collection of cans designed to be just as legendary as the characters they play,” says Martyn Ferguson, Senior Director – Marketing, Coca-Cola South Pacific.
Starting from April, fans can get their hands on the special edition collection, but the experience doesn’t stop there. The collection also unlocks the chance to win a suite of incredible prizes. To enter, they simply make a qualifying purchase, scan the on-pack QR code, and submit their details on the entry page. Upon completion, entrants will find out if they are a provisional prize winner and will also receive an entry into the major prize draw. Prizes up for grabs include gift cards, Xbox handhelds, consoles and controllers, Xbox Game Pass Ultimate subscriptions, and various in-game rewards.
“This partnership with Fanta brings together two brands that thrive on creativity and self-expression,” said Marcos Waltenberg, GM Xbox Partnerships. “Together, we’re creating experiences that meet fans where they are and celebrate the joy of play – on screen and beyond.”
The Fanta and Xbox special edition collection will be available in stores from April in 1.25L, 600mL bottles, and 250mL cans, sold in multipacks of 4×6. For more information on the partnership and how to get in on the action, visit https://www.coca-cola.com/au/en/offerings/fanta-wanta.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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