EA SPORTS PARTNERS WITH REAL MADRID C.F. AS OFFICIAL VIDEOGAME PARTNER
Sydney, Australia. – July 21, 2015 – Electronic Arts Inc. (NASDAQ: EA) and Real Madrid C.F. today announced that they have signed a three year partnership that will see EA SPORTS™ become the exclusive and official videogame partner of one of the world’s most popular football clubs.
“We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game,” said Jamie McKinlay, Vice President of Marketing, EA SPORTS.
“Real Madrid is one of the most popular clubs in the world and that’s also true within our game; we are looking forward to building a deeper connection with the club in the coming years.”
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