Published on September 27th, 2022 | by Adrian Gunning
Cricut heats up customisation with launch of Cricut Autopress™
Cricut, (“Cricut”) (NASDAQ: CRCT), the creative technology company that enables consumers to make professional-looking customised and personalised items, today announces the Australian availability of its most innovative heat press the Cricut Autopress™. Merging commercial power with sleek, home-friendly design, Cricut Autopress™ harnesses state-of-the-art automated features to help you make more perfect heat press projects in less time, every time.
Designed for those with a creative side hustle, small business, or active home maker, Cricut Autopress™ is the most technologically advanced heat press in the Cricut range. Simplifying the pressing process and providing a safer automated heat press experience, with less human intervention, sets the Cricut Autopress™ apart from commercial presses.
Zero Effort™ operation lets you close the machine with just two fingers, and the handle’s motor does the rest. Dial in precise time and temperature settings on the control pod to ensure consistent results, whether you’re working on a big-business production or a one-time passion project. Reaching up to 205°C, the ceramic-coated heat plate automatically adjusts to materials up to 5 cm (1 inch) thick – that means no pressure adjustments are required. The machine auto-releases when the press is complete. Safety-conscious features are in-built for peace of mind, like auto-off, advanced airflow and certified temperature-rated plastics.
Cricut has also developed a seamless experience for creators with the all-new Cricut Heat app for iOS and Android, that completely removes any guesswork, to ensure pro-quality transfers every press. Cricut Heat app covers information on nearly every heat press project possible. The free and interactive app guides you with lists of supplies needed for your project, lets you set the perfect temperature and time settings, and tells you exactly how to press your project.
Nicola Dow-Smith, ANZ Region Director at Cricut, said; “we’re thrilled to be bringing new heat press innovation to Australia to complement our successful range of smart cutting machines. From at-home makers to those using Cricut for a side hustle or business, these products were made to support our talented creative community, whether their pursuits are for making for friends and family or for generating income from customising.
“The new Cricut Heat app is testament to our commitment to continued innovation. It provides a truly seamless experience, taking the stress out of every press! Without the guesswork, Cricut members get pro-quality results every time they use a Cricut heat press. This further exemplifies how much we are continuing to invest in our software experiences, to ensure the whole Cricut ecosystem is second to none”, she added.
Cricut Autopress™ features:
- 15in x 12in (38cm x 30cm) ceramic-coated heat plate
- Zero Effort™ operation to close machine with ease and auto-release when pressing cycle is complete
- Control pod with four presets to reduce guesswork and maximise workflow
- Reaches temperatures up to 205°C for iron-on (HTV), Infusible Ink™, and sublimation projects
- Safety features include auto-off after 13 minutes of inactivity, and certified temperature-rated plastics
- Sturdy steel construction
- Extra-wide clearance in open position
- Dual voltage, use anywhere in the world
Availability and Pricing:
Cricut Autopress™ will be available from 27th September at Harvey Norman Australia (selected stores and online) at RRP$1699.