Published on June 17th, 2020 | by Adrian Gunning
CONIC MAKEUP BRAND M·A·C COSMETICS UNVEILS COLLABORATION WITH POPULAR LIFE SIMULATION GAME THE SIMS 4
June 17, 2020 – M·A·C Cosmetics joins forces with Maxis™, a studio of Electronic Arts Inc. (NASDAQ:EA), for a special collaboration in the popular life simulation game The Sims™ 4 as the first ever makeup brand available in the game.
Now available as a free base game update*, players can experiment with M·A·C looks in the game’s Create A Sim tool, which allows users to customize every detail of their Sims, from their distinct physical features to their unique quirks and personality traits. The collaboration offers users to customize a range of looks with a broad spectrum of skin tones. Looks range from everyday beauty to fashion forward and avant garde glam designs.