Published on June 17th, 2014 | by admin
Cadbury unveils world’s first flavour-matching Facebook-powered vending machine
Ever wondered what your social media likes and interests say about you? Cadbury is giving chocolate lovers the chance to find out by discovering what Cadbury Dairy Milk flavour they are best matched to by using a new Flavour Matcher app, which uses Facebook likes and interests to calculate their match.
To take the idea to the streets Cadbury has built the app into the world’s first flavour-matching Facebook-powered vending machine – called The Joy Generator.
The Joy Generator lets users log-in to their Facebook profile and receive their personalised flavour match which is automatically dispensed (for free), before taking a snap with their flavour in a social media enabled picture booth.
The Flavour Matcher app built into the machine harnesses Facebook likes and interests across a number of categories from popular consumer brands, charities and sporting clubs through to music artists, TV shows, radio stations and movies to develop a match, mapped against Cadbury Dairy Milk flavour profiles.
The app will match consumers’ profiles to one flavour from Cadbury Dairy Milk’s famous range including Milk Chocolate, Hazelnut, Peppermint, Roasted Almond, Fruit & Nut, Rocky Road, Crunchie, Snack, Caramello, Turkish Delight, Top Deck and Black Forest.
Chocolate lovers will be able to find out their flavour match at two seperate two-day events in Sydney and Melbourne. The machine will be unveiled at Sydney’s Customs House forecourt on the 19th and 20th June from 10am-6pm, before moving to Melbourne’s Federation Square on the 23rd and 24th June from 10am-6pm across both days.
Cadbury Head of Marketing Ben Wicks said, “The Joy Generator and Flavour Matcher app are exciting world-first technologies that use insights from our research team to link flavour to likes and interests on people’s Facebook profiles. It’s a unique social experiment and we’re looking forward to getting the nation involved in the coming weeks and finding out which flavour matches come out on top!”
For those who can’t make it to Sydney and Melbourne to try the vending machine in person, the Flavour Matcher app will be available on the Cadbury Dairy Milk Facebook page in the coming weeks. To join the flavour conversation and use the app, head to https://www.facebook.com/CadburyDairyMilkAustralia .