Published on January 28th, 2022 | by Andrew Bistak
BLAST Premier announces two-year partnership extension with EPOS
Leading tournament organizer BLAST Premier has announced a two-year partnership extension with premium audio peripherals provider, EPOS.
EPOS became BLAST’s official audio partner in February 2020 and the extended deal will ensure the brand continues to receive global exposure across the tournament organizer’s seven events this year, reaching an audience of over 150 territories in 18 different languages.
The partnership will build on the successes of 2021, with the continuation of the ‘Push to Talk’ podcast series into a second season. The series sees hosts and popular Counter-Strike figures Conner ”Scrawny” Girvan and Mohan ”Launders” Govindasamy dive deep into exclusive interviews with the best CS:GO players, whilst discussing the spiciest ‘Hot Takes’ in the industry and answer fans’ most interesting Counter-Strike questions.
Throughout the partnership, BLAST and EPOS have highlighted the power of audio and the key role it plays at the top level of Counter-Strike, with the implementation of premium gaming headset H6PRO throughout the broadcasting production. This is encapsulated by the popular ‘Mic’d Up’ broadcast segment, providing esports fans with a unique insight into how elite players communicate with each other during the most important moments in-game.
The announcement comes off the back of two recent partnership renewals, following Coinbase and CS.MONEY. With BLAST continuing to increase the value of its global partnership portfolio in line with future growth plans.
Oliver Clarke, Head of Brand Partnerships for BLAST, said: “We are delighted to continue our partnership with EPOS as we go into the new season and beyond, establishing long-term relationships with our partners is a key part of our commercial growth plans. Since last year, we have showcased the importance of audio in providing a competitive edge and look forward to bringing this to life in new ways during 2022.”
Maja Sand-Grimnitz, Director of Global Marketing, Gaming at EPOS, said: “We are really excited to extend our partnership with BLAST for the coming two years. As the past two years have already shown, the BLAST Premier and EPOS brand are a great fit, and we can’t wait to show the power of audio through a lot of exceptional events throughout 2022 and 2023. The BLAST Premier in November really showed the value and great opportunities in physical events, and we especially enjoyed seeing our new H6PRO Series activated in the arena. Even after two years we still see this partnership offer endless opportunities to deliver great results to BLAST and EPOS but most importantly all the fantastic esports fans around the world.”
BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.
BLAST is a global esports entertainment company – working with highly-regarded broadcasters, brands and communities across the world to innovate and deliver incredible entertainment.
BLAST creates, produces, broadcasts and distributes premium esports entertainment underpinned by industry-leading technology – whether this be in the shape of intimate broadcast studio shows, packed-out arena events in all corners of the globe or top-class multi-platform content.
The esports entertainment company has worked across a number of popular titles and delivered tournaments, content and shows in a variety of games, including: Counter-Strike, DOTA 2, VALORANT, Apex Legends and Fortnite. These shows have been watched on a global scale in 18 languages and across over 150 territories around the world.
The company’s leading light is BLAST Premier, a worldwide Counter-Strike tournament where the best teams and brightest stars fight it out for glory and a multi-million dollar prize pool. The tournament series has visited a number of iconic locations in recent years, from London to Copenhagen, Miami to Sao Paulo – uniting fans through their shared love of CS:GO.