Published on April 24th, 2021 | by Adrian Gunning

Bandai Namco Entertainment ANZ to Launch Tamagotchi Pix

Bandai America is fortifying the Tamagotchi franchise and allowing fans to enter the Tamagotchi world like never before with the release of the Tamagotchi Pix. This device will be the first to feature a built-in camera that allows you to take pictures with your virtual pet and interact with your character in a whole new way!

This new device takes the core of Tamagotchi play (nurturing and caring for your Tamagotchi character) and further immerses users into the Tamagotchi universe with exciting NEW features! It’s not just about feeding your virtual pet anymore, you can now cook for your Tamagotchi character, have food delivered, explore the real world to meet Tamagotchi friends and add pictures of the adventures with a built-in social feed. How you raise your Tamagotchi character will affect gameplay in a whole new way with new personal rooms and gameplay that dictate your Tamagotchi character’s future profession when they go back to Tamagotchi Planet.

With pre-sales starting today, fans can get ready to hatch their new and improved Tamagotchi characters!

“With over 82M units sold globally and almost 25 years in the market, Tamagotchi is a brand that is truly known across generations,” said Tara Badie, Bandai America Senior Director Brand Strategy. 

No internet connection is required to connect with your virtual pet so you can nurture your Tamagotchi wherever you go, making for a blended experience that brings together the real world with the world of Tamagotchi.


Tamagotchi Pix Features:

  • Built-in camera that allows you to take pictures with your Tamagotchi character
  • Nurture your Tamagotchi character in a new way by painting, cooking, and exploring using the camera to bring your world into Tamagotchi
  • Touch buttons allow you to interact with your Tamagotchi in a much more intricate and engaging way
  • Explore the real world to meet 100 Tamagotchi friends
  • New play possibilities, including:
    • How you raise your virtual pet will decide their unique future profession for when they return to Tamagotchi Planet
    • Tamagotchi play is reflected in new personal rooms that help curate your Tamagotchi’s future career
    • Influencing your next egg based on your choices
  • Earn Gotchi points or keep your character happy with a variety of games
  • Connect with your friend’s device through a Tama Code to play together now or later and give gifts
  • Go online and complete missions to download new items & gifts starting in August
  • A new built-in social world to showcase your Tamagotchi adventures
  • Choose from 6 languages for gameplay: English, Spanish, French, German, Italian, Portuguese
  • Available in four unique shells:
    • Floral (Pink) – pre-sale available now
    • Sky (Purple) – pre-sale available now
    • Ocean (Blue) – Coming Soon
    • Nature (Green) – Coming Soon
  • Core Fans: 6-12 years old

For more information visit

About the Author'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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