Australians Are Spending Smarter: OPPO A5 Series Now Available to Meet Demand for Value Phones
OPPO Australia has completed the rollout of its full A5 Series with the nationwide availability of the new OPPO A5x and OPPO A5. Joining the A5 5G and A5 Pro 5G, the complete lineup is now in-store and online, bringing feature-packed smartphones to more Australians for under $400.
The launch comes as consumer priorities continue to shift. Australians are becoming more value-conscious when it comes to tech, looking for devices that deliver everyday reliability without the high price tag.
Retail data confirms the trend. GfK Market Intelligence Sales Tracking reveals 31% of smartphone unit sales in Australia in the last 12 months have been sub $500, which is an uplift of 3 percentage pts. and +8% in actual volume vs. the prior 12 months.
What Aussies Want:
But it’s not just about price. Australians are becoming more considered in how they choose their next smartphone. While affordability remains key, the top priority is battery life, with nearly half of consumers (49%) listing it as the most important feature. That’s followed by value for money (34%), a trusted brand (32%), camera quality (29%), storage capacity (27%), and durability (21%), showing a clear demand for reliability, longevity and everyday performance.
“It’s not just about spending less, it’s about getting more,” said Michael Tran, Managing Director at OPPO Australia. “Every Aussie uses their phone differently and with the A5 Series, we’ve made sure there’s an option for everyone. Whether you need maximum battery life, durability for real-life, or just everyday reliability at a fair price, this lineup delivers real features people actually use. That’s what value looks like today.”
Meet the OPPO A5 Series: Now A Family of Four
The OPPO A5 Pro 5G and A5 5G have already made a strong impression among Aussie consumers, offering standout durability and performance at accessible price points. With large batteries, up to 45W SUPERVOOC™ Flash Charging, and IP69-rated protection on the A5 Pro 5G, both models are built to go the distance. Their sleek designs, including a premium vegan leather finish on the A5 Pro, prove you don’t have to sacrifice style for strength.
Now, with the release of the new OPPO A5 and A5x, OPPO brings even more choice to the value segment. Priced at just $259, the A5 features a 6,000mAh long-lasting battery, 45W fast charging, a 50MP Ultra-Clear Camera, IP65 dust and water resistance, and a vibrant 1000-nit display, all packed into a slim, lightweight frame.
The A5x, launching at just $219, takes value a step further. It shares the same 6,000mAh battery and 45W charging, and includes thoughtful everyday features like Ultra Volume Mode, Glove Touch, and Military-Grade Shock Resistance, powered by the Snapdragon® 6s 4G Gen 1 Mobile Platform, making it ideal for those who need a phone that works just as hard as they do.
Together, the four models in the OPPO A5 Series cover a broad range of needs and budgets within the value segment, all while delivering on the features Australians care about most.
With prices starting at just $219, the A5 Series is available from OPPO’s official online store, JB Hi-Fi, Harvey Norman, The Good Guys, Officeworks and Big W.
About the Author
Alex Novus While not travelling, reading, gaming, watching films AND writing reviews and articles, Alex loves exploring the shops of Melbourne searching for classic pop culture trinkets.
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