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Published on July 23rd, 2025 | by Adrian Gunning

Australia Showcases Game Development Excellence on the Global Stage with Launch of ‘Game On Australia’

As Australian game developers prepare to present their work at Japan’s BitSummit and the World Expo in Osaka, the Interactive Games & Entertainment Association (IGEA) has unveiled Game On Australia, a new digital showcase highlighting Australia’s world-class game development industry.

Proudly supported by the Australian Government through the International Cultural Diplomacy Arts Fund, the Game On Australia initiative shines a spotlight on the creative talent, infrastructure, and government support that position Australia as one of the world’s most attractive destinations for game development.

From globally recognised indie gems to high-end studio productions, Australian games continue to make a major impact on the international stage. Now, with the introduction of the 30% Federal Digital Games Tax Offset (DGTO) and a suite of state-based incentives, the global industry is taking notice.

Why Australia?
🎮 A Thriving Development Ecosystem – Home to renowned studios and rising talent, Australia’s collaborative industry produces exceptional titles across PC, console, mobile, and VR.
💰 Generous Government Incentives – The 30% DGTO, combined with state and territory incentives, makes Australia one of the most financially competitive locations for game development.
🌏 Global-Ready Talent – Skilled, diverse, and internationally connected, Australian developers are delivering titles that resonate worldwide.
🌿 Unmatched Lifestyle – With modern infrastructure, vibrant cities, and a strong creative culture, Australia supports long-term, sustainable game development.
📍 Gateway to the Asia-Pacific – Strategically located, Australia offers direct access to the fastest-growing markets in global gaming.

“Game development in Australia is more than just a creative endeavour, it’s smart business,” said Ron Curry, CEO of IGEA. “With world-class talent, generous tax incentives, and a proven track record of global success, Australia is ready to welcome the world’s studios, publishers, and partners into our thriving game development ecosystem.”

Visitors to www.gameonaustralia.com can explore a curated showcase of outstanding Australian-made games, including titles from studios such as Team Cherry, Big Ant, PlaySide Studios, and House House. A highlight reel of featured games is also available to watch online.

Game On Australia and Australia’s presence at the World Expo in Osaka are proudly supported by the Australian Government Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts.


About the Author

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.



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