Published on September 30th, 2023 | by Andrew Bistak

ASUS Unveils the Mighty New Zenfone 10

ASUS is proud to announce that the mighty new Zenfone 10, the latest generation of this iconic hand-sized 5.9″ smartphone that redefines expectations for compact smartphones is now available at Australian and New Zealand retailers.

The Zenfone 10 heralds a new era where compact means powerful, and small is the new big. It’s powered by the flagship Snapdragon® 8 Gen 2 Mobile Platform, along with the latest LPDDR5X memory and UFS 4.0 ROM technologies for the ultimate performance. But amazingly, battery life has been increased by almost 13%, with no change in battery capacity. Convenient Qi-compatible wireless charging has also been added.

The advanced 144 Hz AMOLED display on Zenfone 10 delivers ultra-vivid colours in conditions, and visuals are enhanced even further in collaboration with leading visual-processing company Pixelworks®.

The camera system on Zenfone 10 has been seriously upgraded, incorporating the latest 6-Axis Hybrid Gimbal Stabiliser 2.0 and new algorithms for rock-steady videos. To usher in the next generation of mobile video, there’s also a new Adaptive EIS electronic image stabilisation system, along with OZO Audio-powered 3D surround-sound recording capabilities. Selfie capabilities have also been massively enhanced, with a 32 MP front camera featuring an RGBW sensor and large 1.4 μm pixels for outstanding low-light image capture.

We’ve also given Zenfone 10 even more intelligence, leveraging advanced AI features to elevate the user experience to new heights. From advanced UI tweaks to intelligent camera features, the Zenfone 10 adapts to the user’s needs and preferences which helps make every interaction intuitive and effortless.

The stylish Zenfone 10 is available in a choice of five refreshing colours, including three new shades which are inspired by the harmonising colours of the cosmos. It’s also built with sustainability in mind, incorporating eco-friendly bio-based polycarbonate materials and an increased proportion of recyclable packaging.

Mighty On Hand: compact and powerful

Until today, smartphone users have had to choose between compact or powerful, but the mighty Zenfone 10 changes everything.

It’s designed for effortless one-handed operation, powered by the flagship Snapdragon 8 Gen 2 Mobile Platform including a high-performance LPDDR5X 8533 Mbps RAM and USF 4.0 ROM technology so users don’t need to compromise when choosing a phone that fits in the palm of their hands. With its Snapdragon Elite Gaming™ features, Zenfone 10 offers true mobile gaming capabilities and smooth multitasking to rise to every challenge.

The advanced 144Hz AMOLED display on Zenfone 10 offers incredible Delta E
Zenfone 10 is seriously stylish with the three new cosmos-inspired colours — Aurora Green, Eclipse Red and Comet White — joining the ever-popular Starry Blue and Midnight Black.

We love our planet, and so does Zenfone 10. Its eco-friendly bio-based polycarbonate back cover reduces our use of petrochemicals and helps in our mission to minimise our carbon footprint. The packaging is recyclable with the use of recycled paper and soy-based inks.

Stability, on hand: 6-Axis Hybrid Gimbal Stabiliser 2.0

The second-generation 6-Axis Hybrid Gimbal Stabiliser 2.0 in the 50 MP rear camera keeps videos even more blur-free and shake-free, even when the camera is moving. This innovative gimbal OIS monitors Zenfone 10’s every movement, in every direction, and uses that information to adjust the whole camera module in real time. It can compensate for shifts of up to +/- 3 °, so it can help smooth out even the wildest action without optical distortion or ‘ghosting’. Combined with the ultrafast autofocus technology — which focuses quickly and reacts smoothly to changes — and hardware anti-shake EIS algorithms, Zenfone 10 delivers super-smooth, professional-looking action shots, whatever the subject.

Adding to 6-Axis Hybrid Gimbal Stabiliser 2.0’s superior anti-shake capabilities is its new Adaptive EIS technology. This uses the built-in gyro to detect movement, allowing dynamic adjustments to the size of the field of view to keep videos rock-steady at all times.
OZO Audio Technology gives users the choice of eliminating wind noise for crystal-clear outdoor recordings or capturing immersive, high-fidelity 3D surround spatial audio.

The photography experience has been further improved with the ability to access the Light Trail mode and Quick Shot functions even when the phone’s screen is turned off. Quick Shot is a new feature that allows users to capture a photo instantly with a double-press of the volume key.

Selfies, on hand: 32 MP front camera with RGBW sensor

The upgraded 32 MP front camera on Zenfone 10 now features an RGBW sensor with large 1.4 μm pixels, giving the camera exceptional low-light performance. White pixels are added to the traditional RGB pixels, improving the overall image quality when capturing images in a dim environment. The advanced night scene algorithms help to deliver night-vision-grade selfies. When taking selfies at night or indoors with Zenfone 10, the foreground subjects have a natural skin tone, clear contours, and well-defined light and shadows. The background lighting and detail are also fully preserved.

Other camera modes have also been enhanced. Portrait mode has been upgraded with more flexible zoom options, and Light Trail mode now lets users capture professional-grade photos without the need for a tripod.

Endurance, on hand: Improved battery life, new charging options

Using power-efficient CPU and components, we’ve improved Zenfone 10’s battery life by up to 12.9%, even though it has the same 4300 mAh battery capacity as its predecessor.

We’ve also added a new 30 W HyperCharge capability for maximum charging performance and for convenience, Zenfone 10 now supports wireless charging via any Qi-compatible wireless charger.

Availability & Pricing

In Australia, the ASUS Zenfone 10 is available now at the ASUS e-store and JB Hi-Fi with the following specifications and colours

ASUS Zenfone 10 | 16GB RAM / 512GB storage | RRP $1,499 AUD
• Midnight Black

ASUS Zenfone 10 | 8GB RAM / 256GB storage | RRP $1,299 AUD
• Midnight Black
• Starry Blue
• Aurora Green
• Eclipse Red
• Comet White

In New Zealand, the ASUS Zenfone 10 is available now at PB Tech with the following specifications and colours

ASUS Zenfone 10 | 8GB RAM / 256GB storage | RRP $1,399 NZD
• Midnight Black
• Aurora Green

About the Author

When he's not trying to save the world, Andrew enjoys travel (although loathes turbulence), going to the movies, reading and being a dad to his two dogs (and now twins) with his wife.

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