Published on November 20th, 2023 | by Adrian Gunning

Amazon launches LONGEST Black Friday Sales ever; gaming discounts galore

Amazon Australia has today launched its longest Black Friday Sale ever, giving customers more time to discover bargains and shop, to help their dollar go further, with deals dropping right throughout the event.

The extended event will run for fourteen whole days from 00:01 AEDT 20 November until 11:59 AEDT, 3 December, giving customers access to deals from brands such as Bose, Phillips, Samsung, Sennheiser, Sony, Meta Quest, PlayStation, XBOX, Auspure, Ecovacs, Miele, Decathlon, Intex, Weber, Barbie, Disney, LEGO, Hot Wheels, Cetaphil, Calvin Klein, Dove, GHD, Hugo Boss, L’Oreal Paris, Maybelline, NYX, Olaplex, OPI, Weleda, Adidas, CRZ Yoga, Crocs, Lacoste, Tommy Hilfiger, Fossil, Emporio Armani, Michael Kors, Ray-Ban, American Tourister, Samsonite, Quilton, Cold Power, Dettol, OMO, Dynamo, Cocobella, Lavazza, L’OR, Pepsi, as well as Amazon Basics range and Amazon Devices including Echo, Fire TV, Kindle and Ring.

Deals from Germany, UK, U.S and Japan will also be on offer on through Amazon Global Store, giving customers additional opportunities to shop from international selection. For Kiwi customers, a range of Black Friday deals will be available for delivery to New Zealand, with free shipping on orders over $59.

The extended sale is well timed for busy shoppers seeking value as they search for gifts, prepare for holiday travel or hosting commitments at home, with new research commissioned by Amazon Australia revealing an overwhelming 91% of Australians are being more considered with all purchases due to cost of living pressures, and using annual sales like Black Friday to save on bigger ticket items (78%). In fact, savvy spenders are working hard to ensure they’re getting the best bang for their buck with 66% comparing prices and deals across retailers, 56% looking into multiple brands and models of products to compare prices and details, and almost half (49%) checking buyer reviews online before hitting the buy button. Amazon’s extended sale should help those customers who like to ponder a purchase, with over a third (37%) saying they’ll take a few days to decide on their purchases.

As always, Amazon Australia is also offering a variety of fast and convenient delivery options, with shoppers who spend over $59 on a single eligible order being eligible for free standard shipping. All Prime Members will automatically receive free expedited shipping on eligible orders

Alongside the big brands,’s Black Friday Sale will also feature Australian brands and businesses including Step One, Sand & Sky, Manscaped, Mermade Hair & Zenify for those looking to support local businesses over the sale.

General Manager at Amazon Australia Matthew Benham said, ‘We know that for many customers our Black Friday Sale can be a huge help to not only save money on gifts, but also save on essentials and really help make their dollars go further. Our research shows that customers want to be sure that they are getting the best prices and the right products so we hope by offering fourteen whole days they can find time to do their research and be confident with their purchases. I can’t tell you how proud I am of our entire team, who are the heart of our operation and are working hard right across the country to meet the hundreds of thousands of orders over the season.”

What’s on offer – a small sample of deals available*

Home and Kitchen 

Save up to 43% on select Philips home products

Save up to 41% on select Miele vacuum cleaners

Save up to 47% on select Dreame Robot Vaccums

Save up to 39% on select Govee smart LED lights

Save up to 43% on select ECOVACS robot vacuums & lawn mowers

Save up to 48% on select Auspure & Arovec kitchen & home products

Save up to 42% off RRP on Feshory storage containers

Electronics and Home Entertainment

Save up to 15% on select Meta Quest 2 +  $100 Amazon Gift card with purchase

Save up to 15% on select PlayStation VR2 Headset and Horizon Call of the Mountain Bundle

Purchase a PS5 console  and receive a copy of Marvel’s Spider-man 2 game

Save up to 12% on select Xbox Series X Consoles and Console Bundles

Save up to 25% on select Xbox Wireless Controllers

Save up to 42% on select headphones and speakers from Bose

Save up to 50% on select headphones and speakers from JBL

Save up to 34% on select Wireless Chargers and Surge Protectors from Belkin

Save up to 50% on select Jabra Elite Earbuds

Save up to 35% on select Samsung Galaxy products.

Save up to 25% on select instax Fujifilm products

Save up to 69% on select Sennheiser Audio

Save up to 40% on select Sony Audio

Save up to 55% on select JMGO Projectors

Save up to 30% on select CuboAI smart baby monitors and accessories

Save up to 20% on select Swann security systems & accessories

Save up to 59% on select Prism+ TVs & Monitors

Save up to 47% on select ViewSonic projectors & monitors

Save up to 50% on select Anker, Soundcore & Eufy electronic products

Save up to 29% on SpaceTalk Adventurer Smartwatch for kids & accessories

Apparel, Shoes and Accessories

Save up to 40% on select shoes and accessories from Crocs

Save up to 40% on select shoes from Skechers

Save up to 45% on select apparel, shoes and accessories from Lacoste

Save up to 50% on select apparel, shoes and accessories from Tommy Hilfiger

Save up to 30% on select apparel, shoes and accessories from Adidas

Save up to 35% on watches and accessories from Fossil, Emporio Armani, Michael Kors & more

Save up to 40% on select luggage and travel accessories from Samsonite and American Tourister

Save up to 15% on sunglasses from Carerra, Adidas, Polaroid and more.

Save up to 46% on select Step One underwear

Save up to 30% on select Michael Kors, Fossil, Emporio Armani, & DKNY accessories

Save up to 30% on select CRZ Yoga activewear & DELIMIRA products

Save up to 20% on select TSLA men & women’s apparel & shoes

Save on select Ray-Ban sunglasses.

Save on select New Balance Shoes and Apparel.

Toys and kids

Save up to 47% on select dolls and accessories including Barbie and Sylvanian Families

Save up to 50% on Boardgames and Puzzles

Save up to 35% on Steam Studio toys

Save up to 26% on Holy Stone Drones

Save up to 15% on Little Riders products

Beauty and skincare

Save up to 40% on select Premium Beauty from Olaplex, GHD, Calvin Klein, OPI, Hugo Boss & more

Save up to 50% on select beauty & Skincare from L’Oreal Paris, Maybelline, NYX, Weleda, Dove, Cetaphil & more

Save up to 32% on Mermade Hair

Save up to 30% on Bondi Boost

Save up to 57% on D’Alba Skincare

Save up to 30% on Manscape Grooming tools

Save up to 35% on Beetles gel nail polish

Save up to 30% on RRP on Sand & Sky skin care


The household essentials for pantry, laundry and bathroom

Save up to 50% on select Household Essentials from Quilton, Cold Power, Dettol, OMO, Dynamo & more

Save up to 50% on select Pantry from Pepsi, Red Bull, San Pellegrino, Lavazza, L’OR, Cocobella & more

Save up to 50% on select Pet Care from Greenies, Felix, Fancy Feast, Pedigree, Hills Science Diet & more

The great outdoors

Save up to 32% on select sports and outdoor products from Intex

Save up to 39% on select Decathlon sports and outdoors

Save up to 15% on Weber BBQs and accessories

Save up to 20% Acquaboss Pool Products


Amazon Basics:

Save up to 46% on select Amazon Basics cookware

Save up to 44% on select Amazon Basics luggage sets

Save up to 25% on select Amazon Essentials apparel

Echo, Fire TV, Kindle and Ring:

Save up to 63% off RRP on Echo smart speakers, including the Echo Pop and Echo Show 8

Save up to 50% off RRP on the latest Fire TV Sticks, including the Fire TV Stick 4K

Save up to 20% off RRP on Kindle Paperwhite and Kindle Scribe devices

Save up to 34% off RRP on Ring devices, including the Ring Video Doorbell and the Ring Indoor Cam

Top Tips for Black Friday Shopping:

  • Check out the Christmas Store: To make gift buying a breeze, has also launched its Christmas Store including budget friendly recommendations, guides for Electronics, Home and Kitchen and even a curation of Secret Santa ‘must-haves’ for those with tricky-to-shop for recipients. Customers can also shop via age and price, with a range of items discounted through the Black Friday sale.
  • Leave the toy testing to us: For those shopping to little ones Amazon Australia has released its annual Top 100 Toy List to help choose a winner. The list created in partnership with Starlight Children’s Foundation, with the help of the Playmakers, Amazon’s official toy-testers, will feature a range of toys with reduced prices over Black Friday and into the holiday season.
  • Become an Amazon Prime member: Prime membership offers great value from day one with access to exclusive shopping events, free shipping on eligible items and a suite of entertainment benefits. New customers in Australia can join Prime at with Amazon’s 30-day free trial, and then pay AU$9.99 per month, or $79 for an annual membership. Learn more at
  • Download the app: Customers can browse, search and shop millions of items from their fingertips, track their orders real-time, and even get alerts when their saved items go on sale by using the Amazon app.
  • Amazon Wishlist: Customers can create an Amazon Wishlist to help them map out what they need. They can also turn on deal notifications to be notified if a product from their Wishlist goes on deal
  • Use Alexa to shop and track deals: To hear some of the specials available during Black Friday, just say, “Alexa, what are my deals?” Know what you want? Ask Alexa to add it to your cart! Alexa can also track your deliveries to ensure you don’t miss those precious goods. Just say: “Alexa, where’s my stuff?”

*All offers are subject to change and subject to availability.

About the Author'

Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.

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