Published on September 24th, 2019 | by Alex Novus

Amazon and Rugby Australia launch voice experience for Wallabies fans | World Cup

Alexa, can the Wallabies bring back ‘Bill’?

It’s the question on the lips of every Wallabies fan, and Amazon Alexa will have the answer with Rugby Australia’s all-in-one fan experience, Rugby Xplorer now available on Amazon’s hands-free voice service, Alexa.

Wallabies supporters across the country will be able to follow the team’s journey through Japan simply by asking Alexa to tap into a range of exciting features including full LIVE audio coverage of every match in the tournament.

The service will also offer exclusive features and news from inside the Wallabies team camp, a daily wrap of each day’s events, official team press conferences, and RUGBY.com.au’s weekly show Rugby Nation.

Rugby Australia Head of Technology Kevin Stafford said: “The use of voice technology is rapidly growing in Australia and around the world and we are excited to be one the early adopters of this technology in Australia, which offers Rugby fans incredibly easy access to some great content.”

Kate Burleigh, Country Manager, Alexa Skills said: “It’s fantastic to see Rugby Australia creating another way for Wallaby fans to connect with their favourite team. We’re always excited to see developers enhance the fan experience through voice on Alexa.

Rugby Australia Head of Digital and Marketing Adam Freier said: “The Rugby Xplorer Alexa skill (voice app) will give Wallabies fans access to premium features including a LIVE audio call of every match during the tournament. We are also excited to be able to bring fans behind the scenes into the Wallabies camp something we have never done before.”

The service will be expanded following the game’s showpiece event to cover elite level competitions such as Vodafone Super Rugby and Buildcorp Super W, through to grassroots community Rugby competitions.

To access the Rugby Xplorer skill just ask your Alexa-enabled device, “Alexa, launch Rugby Xplorer.” or to go straight to a live game just say “Alexa, stream the Wallabies game.”


About the Author


While not travelling, reading, gaming, watching films AND writing reviews and articles, Alex loves exploring the shops of Melbourne searching for classic pop culture trinkets.

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