Published on June 2nd, 2015 | by admin

ALCATEL ONETOUCH launches its PIXI range, features rich sub-$60 smartphone and sub-$100 tablet

ALCATEL ONETOUCH PIXI Devices Available Through Optus

Colourful entry-level range at sweet price-point for Aussies

  • 3G Smartphone and Tablet sub-$100 RRP
  • Pre-loaded games and popular apps for hours of fun
  • Long battery life
  • Includes 3 months free Netflix 

SYDNEY, Australia, 2 June, 2015 ALCATEL ONETOUCH, one of the world’s largest Smartphone brands, has expanded its Australian footprint with the launch of the 4-inch PIXI 3 (4.0) Smartphone and 7-inch PIXI (7) Tablet, now available nationally through Optus. The introduction of the PIXI 3 family to the Optus range offers easy to use and affordable options to Australians, whilst not compromising on design, performance or quality.

“The PIXI range are fantastic entry-level devices, particularly for those new to the technology”, says Nic Ferraro, Regional Head of Marketing and Products ANZ & Pacific, ALCATEL ONETOUCH.

“The PIXI range really exemplifies the ALCATEL ONETOUCH ethos of creating products that are easy to use, accessible and affordable for our users”, he added.

Pocket-friendly, attractive and powerful

The PIXI 3 (4.0) smartphone offers 3G connectivity and comes pre-loaded with the most popular apps such as Facebook, Twitter, WhatsApp, Viber and graphics filters and photo editors to provide endless fun for everyone. The phones are highly customisable to reflect the users’ personality, available in nine different colours: Volcano Black, White, Amber Orange, Tango Red, Neon Pink, Laser Yellow, Vivid Green, Sharp Blue and Metallic Silver.


Key features:

  • 2 Mpxl camera and flash
  • Front camera
  • 3G
  • Dual Core 1.0 GHz processor
  • Android KitKat 4.4 OS
  • Compact design, with 4” screen
  • Expandable memory up to 32GB
  • Battery life – up to 8 hours of talk time; 25 days standby
  • Guest Mode for greater security
  • Available in nine colours


Packed With Useful Features

The PIXI (7) tablet is perfect for everyday use with 3G connectivity, it is compact and lightweight in design, weighing only 285 grams. The ALCATEL ONETOUCH PIXI (7) comes with 4GB internal storage capacity that can be easily expanded up to 32GB via external SD card making it the perfect multimedia companion.

Powered by Android 4.4 (KitKat), the PIXI (7) comes preinstalled with a selection of useful apps for a great out of the box experience. PIXI (7) is also the ideal TV companion: an Infrared port transforms it into a universal remote control for your TV and Miracast allows you to share content to a TV.


Key features:

  • OS – Android KitKat 4.4
  • Front and rear VGA camera
  • Pre-loaded apps
  • 3G and Wi-Fi connectivity
  • 7” QHD 320 x 480 pixel display
  • Dual core 1.2GHz processor
  • 1GB RAM
  • Supports up to 32GB expandable memory
  • Battery capacity 2,840 mAh; 4hrs web browsing, 3hrs video playback, 8hrs audio playback

Pricing and Availability

The PIXI 3 (4) is available for $59 prepaid nationally from Optus stores and online at http://optus.com.au.

The PIXI (7) tablet is available for $99 prepaid nationally from Optus stores and online at http://optus.com.au.

Optus is also offering 3 months free Netflix for both devices and 5GB data for Pixi (7) tablet.


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