Victrola and Third Man Records Team Up on a Limited-Edition Turntable and Speakers
Two analog icons are joining forces. Victrola, the trusted name in turntables since 1906, and Third Man Records, the Detroit-born label and cultural force founded by Jack White, today announced a co-branded collaboration featuring a custom turntable and bookshelf speakers cloaked in Third Man’s signature yellow-and-black colorway.
The collection launches on Record Store Day, April 18, 2026, with a celebration at Third Man Records’ Detroit pressing plant. The collaboration will be available for purchase separately or as a limited-time bundle at ThirdManRecords.com, Victrola.com/thirdmanrecords, and Third Man Records store locations in Detroit, Nashville and London.
“I’ve had the opportunity to visit Third Man many times, and if you haven’t been to one of their locations, you need to go,” said Scott Hagen, CEO of Victrola. “What Jack and his team have built is something truly magical. They aren’t just painting things yellow and black — it’s as if they’re bringing inanimate objects to life, each one with its own character and soul. Maybe that’s why vinyl and vinyl culture fit so naturally within the Third Man world. It’s certainly why Victrola was incredibly honored when Third Man asked us to design and bring these new products to market together. I’m super proud of the outcome. Anyone who loves Third Man is going to need this new turntable and speakers in their life.”
“Third Man is stoked to be making these yellow-as-hell-o turntables and speakers with the cool cats over at Victrola,” said Ben Blackwell, co-founder of Third Man Records. “Set the volume to ‘stun’ and be blown back and blown away by the sonic magnificence on display.”
The Third Man Records x Victrola Wave turntable features an MDF plinth, adjustable counterweight, removable headshell and high-resolution Bluetooth with Auracast support — all wrapped in a custom black and yellow design bearing the Third Man globe logo. The Tempo bookshelf speakers complete the listening experience with multiple input options including optical, USB-C and RCA, plus Bluetooth and Auracast multi-room connectivity for up to 10 speakers. Both the Wave and Tempo lineups have been recognized by the New York Times’ Wirecutter, Esquire, Billboard, and Rolling Stone.
To round out the experience, Victrola has curated a capsule collection of Third Man Records vinyl at Victrola.com/thirdmanrecords — including essentials like Elephant by The White Stripes, Blunderbuss by Jack White, and Broken Boy Soldiers by The Raconteurs.
The turntable retails for $499.99 and the speakers retail for $249.99. The bundle is available for $649.98 while supplies last.
About Third Man Records
Third Man Records was originally founded by Jack White in Detroit, MI in 2001. In March of 2009, a physical location was established in Nashville, TN. Third Man Records in its current state contains a record store, record label offices, photo studio, dark room and live venue with analog recording booth. TMR now has three locations, with its latest addition in London. Almost all of their records are recorded, printed and pressed in Detroit, MI and produced by Jack White. In this fashion, TMR strives to bring a spontaneous and tangible aesthetic back into the record business.
About Victrola
Since 1906, Victrola has been a trusted name in music, pioneering products that bring the warmth and nostalgia of vinyl into modern homes. From turntables and speakers to innovative listening experiences, Victrola’s mission is to connect people through the power of music and timeless sound.


