Yoto Tunes Up Its Operations with NetSuite

Yoto, the global children’s audio platform, is using Oracle NetSuite to support its mission to help parents inspire creativity and imagination in children. With NetSuite’s AI-powered enterprise resource planning (ERP) system, Yoto has been able to automate financial processes, optimise inventory, and gain better insights across its business as it has scaled to millions of transactions annually.

Founded in 2017 in London, Yoto was inspired by two dads – Ben Drury and Filip Denker – who combined their backgrounds in the music industry with a plan to encourage children to experience the world’s best audio independently whilst cutting screen time. Since launching its first audio device, the Yoto Player, on Kickstarter in 2019, it has expanded rapidly across the UK, US, Canada, Australia, and France, and exceeded £100 million in annual revenue in 2025. As Yoto scaled, its disconnected systems made it difficult to manage growing operations and maintain visibility across its business. To unify its global data and establish a scalable foundation for future growth, Yoto selected NetSuite’s ERP system.

“As a fast-growing global business, we needed systems that could keep pace with our growth and support increasingly complex operations,” said Ben Averis, chief financial officer, Yoto. “We chose NetSuite because it is a system capable of scaling and supporting the ambitions we have as a company. NetSuite has helped us operate more efficiently, plan more effectively, and make faster, more confident decisions by giving us a single source of truth for all financial and operational data.”

With NetSuite, Yoto has consolidated multiple systems into a unified, AI-powered suite, to help automate its global financial operations, improve forecasting, and enhance supply chain and inventory planning. For example, NetSuite’s financial management capabilities have helped streamline reporting and financial close processes, improving team productivity and freeing up time for more strategic work. In addition, NetSuite’s inventory management capabilities have helped Yoto more efficiently meet the demands of selling across multiple channels and countries by improving the accuracy and responsiveness of product availability. In addition, NetSuite AI Connector Service enables Yoto to connect NetSuite to a third-party large language model provider and define exactly what the AI can see and do, with full permissions and role-based access, to further automate tasks and allow AI to securely take action and drive business outcomes.

“Yoto is pioneering a fast-growing category that is resonating with parents and children alike,” said Nicky Tozer, senior vice president, Europe, Middle East and Africa (EMEA), Oracle NetSuite. “With NetSuite, Yoto has replaced disconnected software systems with a single unified suite, automated critical workflows with embedded AI, and built a scalable foundation to support continued growth and meet rising customer demand.”