Bitzee Hamster Ball revives virtual pet craze
A wave of ‘newstalgia’ is sweeping the toy space, with classic 90s play concepts being reimagined for a new generation. According to the Toy Association, toys that blend past and present are bridging the generation gap, with 73% of parents say they’ve purchased toys for themselves, and 61% do so to connect with their kids. These aren’t just reboots, but playful nods to the past redesigned with today’s tech and tactile sensibilities.
With screen fatigue on the rise and physical interaction making a comeback, it’s no surprise pixel pets are re-emerging in unexpected ways, and this is expected to continue into 2025, as familiar formats return through fresh tech and play patterns.
With that in mind, I thought your readers may be interested in a piece exploring nostalgic tech or modern takes on retro toys.
If so, I’d love to suggest Bitzee Hamster Ball, a screen-free digital pet from Spin Master, as a playful and timely example of how 90s-inspired toys are being reimagined for today.
Bitzee Hamster Ball, the latest launch from global entertainment company Spin Master. This interactive digital pet lives inside a clear rolling orb and responds to real-world touch and movement. Players raise their Bitzee from baby to Super Bitzee, unlocking characters, outfits and mini games through hands-on interaction.
Bitzee blends smart tech with tactile play, offering a refreshing experience for kids, and a nostalgic one for adults who remember caring for pixelated companions between classes.
Bitzee Hamster Ball is available now for RRP $69.99 at Kmart, Big W, Target, Myer and Amazon.
About the Author
Adrian Gunning Adrian lives in Melbourne Australia and has a huge passion for gaming, technology and pop culture. He recently finished his a Bachelor of Journalism and is currently focusing on games journalism. When not writing and playing video games, Adrian can be found in Comics 'R' Us debating the pros of the DC Universe and cons of the Marvel Universe.
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