Hisense unveils ultra-luxe UX TV collection, fusing revolutionary innovation with unrivalled scale
Hisense, a global leader in home appliances and consumer electronics, has today unveiled its 2025 flagship UX TV collection, inclusive of the 116-inch RGB-MiniLED TV (116UX) and 100-inch RGB-MiniLED TV (100UX). Priced at RRP $39,999 and RRP $22,999 respectively, the collection launch is a groundbreaking achievement in the home entertainment category – signifying the first consumer-grade TV where customers can witness the ultimate visual performance of RGB-MiniLED technology.
Setting a new bar for luxury entertainment and ushering in a new era for MiniLED technology, this year, Hisense is redefining what it means to be part of the UX Series. Evolving beyond last year’s ULED X, the 2025 UX Series sets a new benchmark with the introduction of RGB-MiniLED technology – delivering brilliant colour and fantastic brightness at an unprecedented scale.
“The 2025 UX Series marks a defining moment in Hisense’s legacy of innovation – an uncompromising fusion of scale, sophistication, and next-generation RGB-MiniLED technology. As global leaders in the category, we’re proud to deliver the largest consumer-grade TVs ever seen in Australia, designed not just to entertain, but to transform the home into a world-class cinematic destination. With the 116UX and 100UX, we are redefining big-screen luxury for those who demand nothing but the extraordinary,” said Kevin Ke, Hisense Group Managing Director for ANZ.
Setting the Luxury Viewing Precedent with RGB-MiniLED
Hisense’s RGB-MiniLED technology is the most advanced backlight technology in the TV industry and represents a significant milestone in TV backlight innovation, engineered to deliver extraordinary brightness, contrast, and colour precision.
Unlike conventional MiniLEDs that typically rely on a single white light source paired with colour filters, Hisense’s groundbreaking technology incorporates dedicated red, green, and blue MiniLEDs, allowing for more pure output. By reaching up to 95% of BT.2020 colour gamut, it truly brings the ultimate cinema-grade entertainment experience available into the home. This refined light control enables unparalleled colour precision and contrast for deeper blacks, more vibrant hues, and stunning peak performance, making it the ideal choice for customers seeking the very best viewing experience.
The 2025 Hisense UX TV collection truly redefines the premium home cinema experience with cutting-edge display and sound enhancements. At the top of the range, the 116UX features over 10,000+ colour dimming zones and delivers up to 8,000 nits peak brightness – ideal for enriching the finest details in both bright and dark scenes across its ultra-large screen. At the same time, the 100UX also delivers excellence at scale, boasting up to 5,000 nits peak brightness.
Designed to Impress, Built to Anticipate
Beyond visuals, the UX series is equipped with Hi-View AI Engine X, Dolby Vision, IMAX Enhanced certification, and AI 4K upscaling to create a fully immersive experience. Anti-Reflection PRO technology ensures stunning clarity in bright spaces, perfect for the modern Australian living room. Whether it’s immersive action or atmospheric drama, the UX Series is designed to deliver cinematic spectacle and lifelike realism at scale, underpinned by Hisense’s proprietary operating system, VIDAA U9, for a seamless smart TV experience.
Crafted for modern Australian homes, the 2025 UX Series combines ultra-premium performance with refined design. At under 40mm thin for the 116UX model, and 37mm thin for the 100UX model, the sleek profile integrates effortlessly into contemporary interiors.
Enveloping Audio Matched to Unrivalled Cinema
Complementing the 116UX’s visual brilliance is its powerful built-in 6.2.2 CineStage X surround sound system, calibrated in partnership with Opéra de Paris | Devialet audio standards for an exceptional auditory experience.
The soundscape is elegantly designed with visible side speakers inspired y La Défense architecture and harp-like lines to deliver a fully immersive audio experience in an impressive surround sound field. Leveraging Dolby Atmos® and spatial sound architecture, the 2025 UX collection produces expansive, room-filling audio that surrounds the listener and matches on-screen movement in real time.
Whether it’s the soft tension of an onscreen whisper or the roar of a live sports crowd, every sound is rendered with clarity and accuracy, transforming any living room into a true-to-life home cinema. Together, the audio-visual innovations of the new UX Series ushers in the latest addition to Hisense’s premium home entertainment collection by redefining what is possible in big screen technology.
“As the market leaders in big-screen technology, we’re incredibly proud to not only introduce ultra-premium, class-leading TV technology to the Australian market, but do so at scale. The collection is testament to our commitment to innovation and continuing to deliver exceptional viewing experiences for our customers,” concluded Ke.