Indigenous Artists Launch Design Collection with Cricut ahead of NAIDOC Week

Cricut®, Inc. (NASDAQ: CRCT), the leading DIY creative tech company that empowers consumers to make professional-looking customised and personalised items has partnered with three Indigenous artists – Kyralee Shields, Leah Cummins, and Caitlin Trindall – to launch a collection of Indigenous art and NAIDOC Week inspired designs in Cricut Design Space®.  

This collaboration marks a unique celebration of NAIDOC Week (6th – 13th July 2025) with all proceeds from designs supporting local Indigenous charities nominated by the artists. Importantly, this partnership brings the rich cultural heritage of Indigenous traditions, symbolism, and storytelling to life through a digital art medium, and into the hands of millions of creators worldwide.

Commenting on the NAIDOC theme this year and the importance of this collaboration, artist Caitlin Trindall says:

“NAIDOC Week is a powerful time to celebrate First Nations culture – a time to listen, reflect, and have meaningful conversations with mob. This year’s theme deeply resonates with me. It’s about honouring those who came before us, respecting our Elders, and recognising our role in passing culture on to the next generation. Through this theme, I am reminded of the legacy I want to leave for my son – how I’m paving the way for him to stay connected to his culture and community. As an artist, I see it as a call to action – to keep sharing cultural knowledge through my art and the workshops I run within my community. Platforms like Cricut become a space for visibility, storytelling, and truth-telling sparking conversations and keeping culture strong for generations to come.”

On the importance of Cricut for Aboriginal art, artist Kyralee Shields says:

“Showcasing Indigenous art on platforms like Cricut helps amplify local voices and share cultural stories in accessible and creative ways. It’s a way to honour tradition while embracing modern tools to keep culture alive and evolving. It also promotes understanding and respect by bringing Indigenous perspectives into everyday spaces, helping bridge communities through shared appreciation and learning.”

On the meaning behind her designs, artist Leah Cummins says:

“It’s about identifying people and acknowledging the many different cultures in First Nations People. We are all sovereign nations on this land and have our own unique identities, but when we come together, we are one community.” 

According to Nicola Dow-Smith, ANZ Region Director, Cricut;

“Cricut is honoured to be able to support and celebrate Indigenous artists this NAIDOC Week. It’s incredible to be able to showcase talented artists like Kyralee, Leah, and Caitlin through the Contributing Artist Program, and work together to share their digital designs with our community to make. It is a way for us to do our part to honour and respect First Nations traditions and culture and keep indigenous storytelling alive for the next generation. We hope this partnership will encourage greater recognition and representation within the Cricut community for Aboriginal culture and designs, furthering Cricut’s commitment to creativity, community, and celebrating diversity.”

Not-for-profit organisations nominated by the artists include: Children’s Ground a non-profit organisation supporting First Nation’s people in Australia by implementing a 25-year strategy for permanent change. They do this through activities and programs that aim for social, cultural, political and economic justice, celebration of culture and identity amongst First Nation’s youth to enable freedom of choice, expression, and further opportunities. Indigenous Literacy Foundation (ILF) is a national community-led charity working with Aboriginal and Torres Strait Islander remote Communities across Australia. ILF responds to requests from remote Communities for culturally relevant books, including early learning board books, resources, and programs to support Communities to create and publish their stories in languages of their choice. Cricut will match the donations from the design usage in June and July 2025.

Caitlin Trindall on her nominated charity: 

“I chose the Indigenous Literacy Foundation because I believe every child deserves access to education, no matter where they live. ILF provides tools and resources that support literacy in remote communities, and I especially love that their programs empower communities to write and illustrate their own stories in First Languages. It’s incredibly meaningful to support an organisation that helps our languages and cultural practices thrive.”

The Cricut Contributing Artist Program (CAP) allows designers to sell their images to the Cricut community, with more than eight million members worldwide. The program was first developed to welcome artists from around the world to apply and contribute original artwork to the ever-growing Cricut library, to ensure there are designs that reflect the growing diversity of members, languages, occasions, seasons, and reasons!  Artwork from CAP artists is available to all Cricut Access subscribers at no added cost. All other Cricut members can purchase their artwork a la carte. 

NAIDOC Week celebrations are held across Australia between the 6th and the 13th of July to celebrate and recognise the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. NAIDOC Week is an opportunity for all Australians to learn about First Nations cultures and histories and participate in celebrations of the oldest, continuous living cultures on earth. The 2025 NAIDOC Week theme is ‘The Next Generation: Strength, Vision & Legacy’.