Published on February 3rd, 2021 | by Andrew Bistak
RAZER TO ACQUIRE SPECIALIST CONSOLE BRAND CONTROLLER GEAR
Razer, the leading global lifestyle brand for gamers (Hong Kong Stock Code: 1337), intends to acquire console accessories brand Controller Gear. The acquisition of Controller Gear, which specializes in creating licensed peripherals and merchandise for popular console brands including Xbox, PlayStation and Nintendo, will strengthen Razer’s position in the fast-growing premium console market as the entire gaming market is forecast to cross its first US$200 billion year in 2023.
“At Razer, being gamers ourselves, we know how important it is to create best-in-class products for a unique and personalized gaming experience,” said John Moore, Head of Sales and Marketing, Console Peripherals at Razer. “Controller Gear brings leading expertise in this field with their breadth of product offerings, and strong distribution and retailer relationships. Under the Razer umbrella, the products will be made available to new audiences across the globe.”
“Razer’s vast experience in producing award-winning hardware, combined with its global infrastructure, will give Controller Gear the necessary tools and channels to bring the excellent licensed products we are known for to gamers around the world,” said Jon Buller, President and Co-Founder of Controller Gear. “We are thrilled to work towards creating exciting, top-of-the-line licensed products as part of the Razer family.”