10 November 2010, Australia – Electronic Arts Inc. (NASDAQ: ERTS) has announced that sales of its EA SPORTS FIFA franchise surpassed 100 million units lifetime* during the launch of FIFA 11. The best-selling sports videogame franchise in the world, now in its 18th year, sold a record-breaking 2.6 million copies in the first five days after launching FIFA 11 to become the fastest selling sports videogame of all time. FIFA 11 sales are up 20% versus last year on a comparable basis with sell-in approaching 8 million units.

Now, one of the franchise’s most popular online modes—FIFA 11 Ultimate Team —is available for the first time ever for free**. FIFA 11 Ultimate Team can be downloaded through the main menu in FIFA 11 with one click on any connected PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system.
 
“Few videogame franchises ever reach the 100 million units mark and we have millions of fans around the world to thank for helping us to this milestone,” said Matt Bilbey, vice president of football, EA SPORTS. “It is a wonderful tribute to all of these fans playing FIFA 11 that our most popular and played DLC is now available for the first time ever for free.”

FIFA 11 Ultimate Team challenges gamers to build a squad of the world’s best football stars by earning, buying, selling and even trading players with other Ultimate Team gamers around the world. They can strategically craft squads to get the best chemistry and team rating, and then take them onto the pitch to compete in online and single-player tournaments, which are updated weekly.
 
FIFA 11 Ultimate Team delivers a number of major changes as requested by gamers.  Gamers can now pit their ultimate team directly against their friends’ best squads in Play A Friend online matches—the No. 1 requested new feature. Plus, when away from their consoles gamers can engage in the full auction and trading system on the web through an enhanced Ultimate Team web app which links directly to the FIFA 11 Ultimate Team console experience.
 
Localised into 18 languages and available in 51 countries, FIFA 11 is available for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, Wii™, PC, Nintendo DS™, PlayStation®2, PSP® (PlayStation®Portable), iPhone® and iPod® touch.
 
Visit http://www.facebook.com/easportsfifa to join the EA SPORTS FIFA Facebook group or visit  http://www.ea.com/soccer/ for more information about the game. Screenshots are available at http://info.ea.com.
 
Also visit http://www.youtube.com/watch?v=DyQSmHvHyDg to view FIFA 11 featuring the Australian A-League Teams.
 
* According to internal sales data
**Restrictions and conditions apply. Please see back of pack for details.

Tickets to the latest Walt Disney Pictures high-tech 3D blockbuster, Tron Legacy: The IMAX 3D Experience, are now on sale at IMAX Melbourne Museum. See it in stunning IMAX 3D on the biggest 3D screen in the southern hemisphere from 16 December, 2010. 

“You will be totally immersed in the IMAX 3D Tron Legacy experience and be transported directly into the fast paced, neon-trimmed Tron world,” said IMAX Melbourne Museum General Manager, Richard Morrison. “Tron’s amazing high-tech visual effects will look absolutely pristine on the IMAX screen.”

Set in a digital world that’s unlike anything ever captured on the big screen, Tron Legacy: The IMAX 3D Experience continues on from the 80’s cult movie where game programmer/hacker Kevin Flynn (Jeff Bridges) gets trapped in a violent game world.

Sam Flynn (Garrett Hedlund), the tech-savvy 27-year-old son of Kevin Flynn, looks into his father’s disappearance and finds himself pulled into the digital world of Tron where his father has been living for 25 years. Along with Kevin’s loyal confidant Quorra (Olivia Wilde), father and son embark on a life-and-death journey of escape across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous.

The creators of the Tron Legacy Original Motion Picture soundtrack, Daft Punk, have just released the video trailer to their latest track from the album, Derezzed. Check it out here.

Tron Legacy: The IMAX 3D Experience includes the talents of Curious Case of Benjamin Button visual effects supervisor and Oscar winner Eric Barber and the talented first time producer Joseph Kosinski.
To check out the latest Tron Legacy: The IMAX 3D Experience trailer click here.

Release Date:            16 December, 2010

Where:                        IMAX Melbourne Museum, Carlton Gardens

Tickets:                      $24.00 adults, $19.50 concession, $17.50 child, $72.00 family

(2 adults & 2 children)

Enquires:                   03 9663 5454

Bookings:                  www.imaxmelbourne.com.au or at the box office

For regular updates join IMAX Melbourne Museum on Facebook | Twitter | Youtube

Harry Potter and the Deathly Hallows Part 1: The IMAX Experience

Experience Harry Potter and the Deathly Hallows Part 1 in stunning IMAX on the world’s third largest screen at IMAX Melbourne Museum! The highly anticipated seventh and final adventure in the Harry Potter film series will be told in two full-length parts. Part 1 begins as Harry, Ron and Hermione set out on their perilous mission to track down and destroy the secret to Voldemort’s immortality and destruction—the Horcruxes. On their own, without the guidance of their professors or the protection of Professor Dumbledore, the three friends must now rely on one another more than ever. But there are dark forces in their midst that threaten to tear them apart.
Release Date: 18 November, 2010

Tickets: $24.00 adults, $19.50 concession, $17.50 child, $72.00 family (2 adults & 2 children)

Tron Legacy: The IMAX 3D Experience

Tickets to the latest Walt Disney Pictures high-tech 3D blockbuster, Tron Legacy: The IMAX 3D Experience, are now on sale at IMAX Melbourne Museum. See it in stunning IMAX 3D on the biggest 3D screen in the southern hemisphere from 16 December, 2010. Sam Flynn (Hedlund), the tech-savvy 27-year-old son of Kevin Flynn (Bridges), looks into his father’s disappearance and finds himself pulled into the digital world of Tron where his father has been living for 25 years. Along with Kevin’s loyal confidant Quorra (Wilde), father and son embark on a life-and-death journey of escape across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous.

Release Date: 16 December, 2010

Tickets: $24.00 adults, $19.50 concession, $17.50 child, $72.00 family (2 adults & 2 children)

Hubble 3D

For nearly 20 years, the Hubble space telescope has dazzled us with unprecedented views of the cosmos—from the splendour of our celestial neighbourhood to galaxies billions of light years away. Now at IMAX Melbourne Museum, audiences will blast off alongside the Atlantis STS-125 crew and experience virtual star travel via breath-taking, never-before-seen 3D flights through Hubble imagery. Hubble 3D will immerse moviegoers in the great wonders and astounding beauty of our universe on the world’s third largest screen in stunning IMAX 3D. They will also witness up-close some of the most challenging spacewalks ever performed as the Atlantis astronauts attempt some of the most difficult and important tasks in NASA’s history.

Release Date: Now showing

Tickets: $18.00 Adult, $14.50 Concession, $13.50 Child, $55.00 Family (2 adults & 2 children)

IMAX Melbourne Museum, Rathdowne Street, Carlton.  Films screen daily from 10.00am. For session times visit www.imaxmelbourne.com.au or call 03 9663 5454

New Ultimate Ears Products Deliver Acoustics, Comfort at Attractive Price

Sydney, Australia — Nov. 10, 2010 — Ultimate Ears, a business unit of Logitech, today announces the imminent Australian availability of its latest range of earphones, offering every music lover access to the sound quality and comfort that have made Ultimate Ears the number one choice of the world’s top touring musicians.

The range, which will become available in Australia over the coming months, includes the Ultimate Ears™ 100 Noise-Isolating Earphones, the Ultimate Ears™ 200 Noise-Isolating Earphones, the Ultimate Ears™ 300 Noise-Isolating Earphones, the Ultimate Ears™ 400 Noise-Isolating Earphones, the Ultimate Ears™ 600 Noise-Isolating Earphones and the Ultimate Ears™ 700 Noise-Isolating Earphones. This add’s to Logitech’s portfolio of speakers, iPhone/iPod speaker docks, headets & laptop speaker products.

“Ultimate Ears has for many years been known as the creator of custom in-ear monitors of performing artists,” said George Saad, Director at Logitech Australia. “This new range will mean that all music lovers will be able to improve their listening experience with Ultimate Ears earphones. No matter what device your music comes from, our newest earphones will enable you to listen to your tunes the way they were meant to sound.”

Saad continued “and it is we are the sponsor of the 2011 Katy Perry tour in Australia as part of our ongoing commitment to music & audio given the breadth of our range”

Ultimate Ears has also introduced three headsets that are compatible with the iPhone™, Blackberry™ and other phones with a 3.5 mm headphone jack – the Ultimate Ears™ 400vi  Noise-Isolating Headset, Ultimate Ears™ 300vi Noise-Isolating Headset and the Ultimate Ears™ 200vi Noise-Isolating Headset. And because these earphones are tuned by the same engineers who tune stage earphones for your favourite artists, you know you’re getting superior acoustics.

Ultimate Ears 100 Noise-Isolating Earphones

Logitech knows that music is diverse as the people who listen to it and with this in mind created a line of earphones that will allow you to express your personality. The new Ultimate Ears 100 Noise-Isolating Earphones will be available in five music genre-inspired designs so whether your MP3 player is filled with electro beats or urban funk, the Ultimate Ears 100 allows you to match your mood to your musical tastes.

“Many performing artists we work with not only want the most superior sound quality available, but also to put their personality and artwork on their stage in-ear monitors,” explained Saad.

The range includes:

• Ultimate Ears 100 Green Cells features a shiny black casing accented with vibrant green silicone ear cushions and urban-flavored artwork.
• Ultimate Ears 100 Red Blossom takes its inspiration from the distinct imaginative concepts that songwriters use to compile new songs.
• Evoking an electronic feel, the Ultimate Ears 100 Purple Splatter presents a crisp white casing that’s accented with purple ear cushions and matching artwork.
• Emboldened with striking artwork and a metal grey housing, the Ultimate Ears 100 Grey Industry reflects the strong rock chords that influenced its creation.
• The Ultimate Ears 100 Blue Robots features a blue robot on each earphone – and includes a deep blue cable and aqua blue ear cushions.

Ultimate Ears 200 Noise-Isolating Earphones

For those who want versatile, comfy earphones — even if you have small ears — the Ultimate Ears 200 Noise-Isolating Earphones are a solid choice. And you can pick the colour to express your personal style – the Ultimate Ears 200s are available in three colours (hot pink, black or blue).

Ultimate Ears 300 Noise-Isolating Earphones

Whether you’re hitting the gym or pounding the pavement, the Ultimate Ears 300 Noise-Isolating Earphones will help you get moving. Built for people with active lifestyles, the Ultimate Ears 300 won’t fall out while you’re exercising thanks to the easy-to-use, shapeable ear loops. Made from durable, sweat-resistant materials, these earphones can stand up to even the toughest workouts. And because they’re tuned for extra bass, you’ll always have the beat you need to keep you moving.

Ultimate Ears 400 Noise-Isolating Earphones

Presenting model looks and rockin’ sound, the Ultimate Ears 400 Noise-Isolating Earphones put you front row, centre, in a sleek design. To deliver accurate sound with clarity and depth, the Ultimate Ears 400 earphones create a detailed and immersive sound stage. With their small, unobtrusive design, these earphones sit flush with your ears.

Ultimate Ears 600 Noise-Isolating Earphones

So you feel as though you are experiencing the quality, energy and emotion of a live performance, the Ultimate Ears 600 Noise-Isolating Earphones produce extended high-frequency response and a fuller soundstage thanks to a top firing armature. They can be worn straight down or over the ear, so you get a secure fit whether you’re running errands or running at the gym.

Ultimate Ears 700 Noise-Isolating Earphones

Ultimate Ears 700 Noise-Isolating Earphones offer superior sound without cramping your style. These earphones use a custom-tuned, dual-armature micro design that separates the high and low frequencies to deliver sound so full and detailed you’ll hear breaths in between lyrics. The noise-isolating design reduces outside noise by 26 dBs and lets you focus on the music.

At just 11.6 grams, the earphones are light enough to wear whether you’re relaxing, riding the bus to work or going for a jog. The sleek, micro design makes your earphones look and feel as good as they sound.

Ultimate Ears Noise-Isolating Headsets

The new Ultimate Ears 600vi  Noise-Isolating Headset, Ultimate Ears 400vi  Noise-Isolating Headset, Ultimate Ears 300vi Noise-Isolating Headset and the Ultimate Ears 200vi Noise-Isolating Headset offer an integrated microphone for use with an iPhone™ and Blackberry™ with 3.5mm jack. For iPhone users, the on-cord controls allow you to switch seamlessly between music and phone calls with the push of a button and give you the ability to pause songs, adjust volume and take phone calls all without taking your device out of your pocket. 

Personalised Fit and a Portable Hard Case

To deliver a personalised fit, every new Ultimate Ears set of earphones or headsets includes five pairs of soft ear cushions — with a range of sizes from XXS to L — so you can find a fit that’s comfortable for your ears. For the ultimate in audio immersion and to help seal out unwanted noise, the Ultimate Ears 600 and 700 models also come with Comply™ Foam Tips. 

Each Ultimate Ears earphones and headset comes with a compact, protective case for your earphones while you’re on the go.

Pricing and Availability

Expected to be available by December 2010:

• Ultimate Ears 100 Noise-Isolating Earphones, RRP $AU 29.95, available December at www.logitechshop.com.au, selected Officeworks, Dick Smith Electronics, Big W, Myer stores nationally. 

• Ultimate Ears 200 Noise-Isolating Earphones, RRP $AU 39.95, available at www.logitechshop.com.au, selected Officeworks and Myer stores nationally. 

• Ultimate Ears 200vi Noise-Isolating Headset, RRP $AU 69.95, available at www.logitechshop.com.au, selected at Big W stores nationally. 

• Ultimate Ears 300 Noise-Isolating Earphones, RRP $AU 59.95, available at www.logitechshop.com.au, selected Officeworks, Dick Smith Electronics, Harvey Norman, Myer and stores nationally. 

• Ultimate Ears 300vi, Noise-Isolating Headset, RRP $AU 79.95, available at www.logitechshop.com.au, selected Harvey Norman and Bing Lee stores nationally. 

Available in 2011:

• Ultimate Ears 400 Noise-Isolating Earphones, RRP $AU 79.95 
• Ultimate Ears 600 Noise-Isolating Earphones, RRP $AU 199.95
• Ultimate Ears 700 Noise-Isolating Earphones, RRP $AU 299.95
• Ultimate Ears 400vi Noise-Isolating Headset, RRP $AU 99.95
• Ultimate Ears 600vi Noise-Isolating Headset, RRP $AU 179.95

The introduction of these new earphones and headsets further broadens Logitech’s Ultimate Ears range, which can be found at http://www.logitech.com/en-au/speakers-audio/earphones. 

About Logitech

Logitech is a world leader in products that connect people to the digital experiences they care about. Spanning multiple computing, communication and entertainment platforms, Logitech’s combined hardware and software enable or enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).

To keep up-to-date with the latest Logitech Australia news

Join us on Facebook: http://www.facebook.com/LogitechAustralia or follow us on Twitter: http://twitter.com/logitech_au.

Australia and New Zealand, 10th November, 2010

Do you love protecting nature? Do you love action? Then the game Pokémon™ Ranger: Guardian Signs was created specifically for you. Pokémon Ranger: Guardian Signs launches 25 November 2010 and marks the arrival of the third instalment of the popular series for the Nintendo DS® family of systems.

In Pokémon Ranger: Guardian Signs, players take on the role of a Pokémon Ranger who protects the Oblivia region. It’s their job to work with Pokémon to protect nature and help both people and Pokémon who are in need of assistance. They also must stay hot on the trail of the Pokémon Pinchers, who have been disrupting the peace by chasing and stealing Pokémon. Players are helped by their partner, Ukulele Pichu™ (an energetic Pichu that always carries a ukulele).

Players use the Capture Styler to draw loops and capture Pokémon on the touch screen. The deeper into the story players progress, the more powers and abilities their Capture Styler gains. Players can also summon Pokémon that they have befriended, including Legendary Pokémon like Raikou™, Entei™ and Suicune™, to help them progress in the game by drawing special Ranger Signs on the touch screen. Players join forces with these Legendary Pokémon to save the land from the powers of darkness.

Up to four players can join in the fun on certain Wireless Multiplayer Missions using a local wireless connection, as long as all players have a Nintendo DS system and a Pokémon Ranger: Guardian Signs game card.

For more information about Pokémon Ranger: Guardian Signs, visit

http://www.pokemonranger.com/guardiansigns/?lang=en_au

Available through the Nintendo Channel, the free demo for Sonic Colours DS includes a taste of speed on the backdrop of the Tropical Resort.

Sonic Colours for Nintendo Wii™ and Nintendo DS™ on November 11^th 2010. For more information about the game please visit www.sega.com/soniccolours and for press assets please go to www.sega-press.com. 

For more info on downloading the demo: 

http://www.nintendo.co.uk/NOE/en_GB/news/2010/the_nintendo_ds_demo_for_sonic_colours_is_out_now_19613.html

Look for it to debut on the Rockstar Newswire, with high definition and downloadable versions at an updated L.A. Noire site and the Videos section of the Rockstar Games site on Friday 12^th November at 4:00am Australian Eastern Standard Time. We will also be sending out Youtube links and uploading the file to our ftp first thing Friday morning.

Announcing a limited time deal on Grand Theft Auto: Chinatown Wars for both the iPhone / iPod touch, as well as Grand Theft Auto: Chinatown Wars HD for the iPad.  Beginning today and running through November 15th, you can download either version from the App Store for only $9.99.  Experience one of the most critically-acclaimed handheld titles of this generation and a completely unique addition to the Grand Theft Auto legacy – for a ridiculously low price while it lasts.

November 10, 2010 – Despicable Me has crossed $500 million at the worldwide box office, Universal Pictures and Illumination Entertainment have announced.

With a current domestic gross of more than $248 million, the inaugural 3D CGI feature from Universal and
Illumination is second only to Toy Story 3 in domestic gross among animated films this year. Despicable Me is the sixth biggest domestic release of 2010 and the 10th most successful animated film of all time in domestic gross. In addition, it has become the sixth most successful film that Universal Pictures has ever distributed domestically.

Despicable Me’s impressive success has continued as it has rolled out across the globe. The film, currently at
more than $247 million overseas, has become Universal’s top-grossing film internationally of 2010. In reaching the half-billion-dollar milestone, Despicable Me becomes not only the studio’s biggest animated film of all time but is well on its way to becoming Universal’s fifth highest-grossing film ever distributed worldwide. The 3-D CGI feature has yet to open in several territories, including China.

“We couldn’t be more impressed with the movie or with the global Universal and Illumination team that has made it a certifiable blockbuster,” said Adam Fogelson, Chairman of Universal Pictures, and Donna Langley, Co-Chairman of Universal, in a joint statement. “This was a mammoth effort from every division of the company, and their work resulted in the film’s brilliant success. To know that the first project from Chris’ production company has blossomed into an enormous, franchise-launching enterprise is inspiring. We look forward to a long partnership with Illumination.”

“In forming Illumination my goal was to produce movies that not only played to audiences of all ages but also played across all cultures,” said Founder and President of Illumination Entertainment Chris Meledandri. “Despicable Me’s achievement of this goal is a tribute to my directors Pierre Coffin and Chris Renaud, writers Ken Daurio and Cinco Paul and my fellow producers Janet Healy and John Cohen. In Universal I have found truly like-minded partners whose contribution to the film and its success was nothing short of extraordinary.”
Despicable Me arrives on Blu-ray™ and DVD on January 6, 2011. www.despicable.me

About Illumination Entertainment
In 2007, Chris Meledandri founded Illumination Entertainment in partnership with Universal Pictures. It serves as the studio’s main supplier of all-audience family films and launched in July 2010 with the blockbuster Despicable Me. Despicable Me is the 10th highest grossing animated film in U.S. history and the sixth highest-grossing film of 2010. Thus far, Despicable Me has opened in 62 international territories, and it has already made more than $500 million worldwide. Illumination is currently in postproduction on Hop, which will be released in spring 2011. The company is also developing a new stop-motion version of The Addams Family, with Tim Burton directing. Other projects in development include Flanimals, a CG-animated feature comedy based on the bestselling British book series by Ricky Gervais, who will also star in the film.

About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBC Universal. NBC Universal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.