PlayTV hits the 100,000 unit milestone in Australia
PlayStation announces PlayTV price drops to RRP$149.95
PlayTV Live Chat feature to bring new community functionality
Sydney, 1 November 2010 – Sony Computer Entertainment Australia today announced that less than one year on from the launch of the PlayStation®3 (PS3™) peripheral PlayTV, which enables users to watch, pause and record high definition free-to-air digital TV, has sold over 100,000 units in Australia. To celebrate this milestone, a competitive new price point of RRP$149.95 has been announced for the Australian market effective today.
PlayTV reaches 100,000 units in Australia
In a year of sweeping change in Australian at-home and on demand entertainment, this marks a milestone for PlayTV, with many PS3™ users being able take advantage of the compact and convenient add-on device allowing the type of TV viewing convenience and freedom at a fraction of the price of other premium offerings on the market, and without subscription fees.
“2010 has seen a flood of content consumption choices like we’ve never before experienced in Australia, making the selling of 100,000 PlayTV units since late November last year especially significant for PlayStation,” said Michael Ephraim, Managing Director, Sony Computer Entertainment Australia. “This news comes after a huge six months which has not only seen strong software sales for the PlayStation platform along with firmware upgrades to deliver 3D gaming, but also more catch-up TV and on-demand movies added to the PlayStation 3 via the PlayStation Network, our online portal to a world of entertainment content. With PlayStation 3 and a nifty PlayTV peripheral, it means now more than ever Australians can easily enjoy a games console that is also a complete and value driven home entertainment solution. The family can play or watch what they want, exactly when they want, and now, even more affordably.”
PlayTV price drops to RRP$149.95
Coinciding with the sale of 100,000 units in Australia, Sony Computer Entertainment also announced today that the price of PlayTV will be reduced from RRP$169.95 to RRP$149.95, cementing PlayStation’s position as a great value high definition entertainment choice in the living room.
At this price-point, more PlayTV users across Australia will be able to create their own TV viewing schedule. Attaching to the PlayStation 3 via a USB, PlayTV allows viewers to watch one program while recording another and even record television at the same time as playing a game or watching a Blu-ray or downloaded movie.
PlayTV features a seven day electronic programming guide, has no subscription costs and is endorsed by Freeview, the free digital television service in Australia, giving consumers greater choice when switching to digital high definition television. Users can also take their favourite shows on the go via Wi-Fi with the Remote Play feature of PSP (PlayStation Portable).
Live Chat brings even more to PlayTV
Later this month, PlayTV users will also be able to download a PlayTV Live Chat feature, which allows users to text chat for a more social viewing experience. The feature will be made available to download to purchase online from the PlayStation Store.
The game really is just the start with PlayStation®3, allowing users to play games for the new PlayStation Move motion controller, catch up on TV viewing, download movies on demand, enjoy free music videos with VidZone, watch Blu-Ray content, enjoy 3D entertainment, surf the web, store photos and videos and explore the ever-expanding social world of the PlayStation® Network.