Carlton Draught unveils the Magnatron – offering Australians a chance to win a share of $100k worth of prizes

Throughout August and September Australia’s best draught beer, Carlton Draught, is giving Aussies a once-in-a-lifetime chance to get hands-on with the Carlton Draught Magnatron, and win a share of up to $100k in prizes.

The Carlton Draught Magnatron is a 10 storey tall super-sized Skill-Tester, set to tower above the Melbourne skyline this September. It features a 30 metre crane with an 18 metre base enclosure, which will be filled with $100,000 in prizes, including a Toyota HiLux, a 10 year AFL Grand Final hospitality package and $5,000 cash from a one-of-a kind Carlton Draught ATM.

Erected in parkland alongside the MCG, the Carlton Draught Magnatron will be brought to life during the AFL Finals series in September and culminate on Toyota AFL Grand Final day, Saturday 25th September, as the competition winners step up and attempt to extract prizes from the giant contraption.

“The Carlton Draught Magnatron will blow you away,” said Vincent Ruiu, Carlton group marketing manager. “The Magnatron magnet alone weighs nearly ¾ of a tonne and is nearly a metre wide. We can’t wait to set it up, see it standing tall next to the MCG and watch as the winners take their turn at grabbing hold of the prizes.”

Fourteen lucky winners will have the chance to test their skills, using the Magnatron to swivel, slide and drop down to collect their share of the $100,000 prize pool by placing the crane arm and the magnet into position, before sending it downwards to clasp on their prize and remove it from the enclosure.

Australians can enter in two ways: on-pack and on-air. The contestants will be made up of prize winners selected from the Carlton Draught on-pack promotion and via an on-air radio contest with Austereo Melbourne.

The Magnatron promotion follows in the footsteps of great Carlton Draught initiatives of previous years, including The $200k Mystery Prize, Drop the Bomb and The Plastic Cup.