The Gruen Transfer Season 3 DVD Review - www.impulsegamer.com -

Feature 8.0
Video 7.5
Audio 7.0
Special Features N/A
Audio 7.5
Distributor: Roadshow
Running Time: 411
Classification:
 M15+
Reviewer: Simon Black

7.5


The Gruen Transfer Season 3

As the ABC website informs us the Gruen Transfer is a phenomenon whereby a shopper, upon entering a brightly lit department store, is so overwhelmed by an array of intentionally disorientating cues such as bright lights and carefully designed spacial layouts that they ‘lose control of their critical decision making processes.’ 

The eponymous series, now in its third season (where does the time go?) takes a look at this and such other modern concepts which dominate the world of advertising, such as the psychology of marketing, the wonders of branding and brand recognition and the array of crafty techniques involved in targeting products at particular demographics. 

Each week host Wil Anderson is joined by a panel of advertising industry experts, who explore the world of advertising and marketing through such fun, self-evident segments as How Do You Sell?, What’s Wrong With This Ad? and What Is This Ad For?, which involves Anderson screening the beginning of a commercial then asking his panel to identify which product the ad is trying to sell. 

The show’s concept has now been sold to production companies in numerous other countries including the UK, France, South Africa and France, and it isn’t hard to see why; The Gruen Transfer is a highly successful, deeply entertaining (if occasionally heated) look at this increasingly pervasive art of media manipulation, commercialisation, globalisation and consumer psychology. 

Season 3 consists of 12 episodes, each of which focuses on a particular product or topic such as Shaving, Religion, Milk and Masterchef.  Diverse, funny and always informative, the show then provides a unique deconstruction of some of that area’s most iconic and current marketing campaigns, providing plenty of humour along the way.  The end result is a must-see for anyone involved in sales or marketing, and a fascinating exploration at some of the techniques both insidious and overt that are constantly being used to encourage the populace to buy, buy, buy.

Special Features

None, though most of the episodes are evidently extended from the version which screened on the ABC.

Audio & Video

Nothing much to report here either; the 16:0 anamorphically enhanced transfer comes up a treat, and the Dolby Digital 2.0 audio is perfectly respectable as well. 






 
 



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