The blockbuster children's movie Mr.
Magorium's Wonder Emporium has arrived on DVD, written and directed
by Zach Helm (Stranger than Fiction) who is the "helmsman" of this
film. The story revolves Mr. Magorium (Dustin Hoffman) who has run
his magical toy shop for more than 150 years, by his own count. He
has made toys for Napoleon, Lincoln and any number of famous
historical figures in his lifetime. Now however, it is time for his
career to come to an end and indeed his time on this earth. Before
he leaves however, Magorium wants to make sure that his magic toy
store is well taken care. Ever since she was a young piano prodigy
to the time she became manager of the toy shop, Molly Mahoney
Natalie Portman) has been unknowingly groomed to take over the
store. Now that Mr. Magorium is leaving he wants her to have the
Molly has never had a moments doubt about the magic of the store but
her failure to write a grand piano concerto after years of being a
prodigy have left her with no belief in the magic within herself.
Thus why she refuses to accept Mr. Magorium's offer of the store,
and she is especially not ready for him to leave. Meanwhile Magorium
hires an accountant, Henry (Jason Bateman) to look into the stores
finances and discover the magic himself.
Just the kind of film that one would assume was adapted from a kids
book, it has that much imaginitive detail, Mr. Magorium is entirely
the creation of Zach Helm. He was inspired by his time working in a
toy store before Hollywood came calling.
Assembling a top notch cast, including Stranger Than Fiction co-star
Dustin Hoffman and the ethereal Natalie Portman, Helm creates a
flawed but good natured family flick without the saccharine taste
often attributed to the genre. Mr. Magorium's Wonder Emporium is the
kind of family entertainment you won't mind the kids picking up on
DVD or catching on cable on a Saturday afternoon. It's harmless and
playful and full of imagination and colour. That's more than you can
say about a number of the so called 'family movies' we've seen in
the past few years.
The Magical World of a Wonder Emporium - 9 featurettes
DVD-ROM Game - Paper Airplane Tutor