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<\/a><\/p>\nSydney, Australia – October 25 2010 – AMD introduced the next generation of PC gaming, the AMD Radeon\u2122 HD 6800 series, designed to be \u201cperfect graphics cards\u201d for gamers by delivering unprecedented game performance. The new AMD Radeon\u2122 HD 6800 series graphics cards provide more than 30 percent greater game performance than competing products, harnessing AMD\u2019s second-generation Microsoft DirectX\u00ae 11-capable architecture, best-in-class energy efficiency, and an unmatched feature set, including AMD Eyefinity multi-display technology. The AMD Radeon\u2122 HD 6800 series is available immediately from etailers worldwide.<\/p>\n
\u201cAMD is the market share leader by a landslide in DirectX\u00ae 11 graphics,\u201d said Matt Skynner, corporate vice president and general manager, GPU Division, AMD. \u201cThrough our sweet spot strategy and our open, industry standards approach, we\u2019ve worked to deliver the best possible experience for gamers. Today, our laser focus on gamers continues with the introduction of what we think is far and away the best graphics card series today, the AMD Radeon\u2122 HD 6800 series. With exceptional game performance, an unrivaled feature set including breathtaking DirectX\u00ae 11 gaming, AMD Eyefinity multi-display technology, AMD Accelerated Parallel Processing, and more, the AMD Radeon\u2122 HD 6800 series will have all gamers wanting to get Radeon\u2122 in their systems.\u201d<\/p>\n
\u201cOne of the great advantages of PC gaming is the rapid pace at which the experiences evolve and improve, and the AMD Radeon\u2122 HD 6800 series delivers on the promise of DirectX\u00ae 11 gaming with significantly improved visuals and enhanced performance,\u201d said Craig Owens, marketing director, EA. \u201cWith Medal of Honor, EA is pushing the boundaries of gaming technology to deliver a whole new online experience, and it only makes sense that we leverage the latest DirectX\u00ae 11 technology supported by AMD Radeon\u2122 graphics cards to deliver an amazing experience for gamers.\u201d<\/p>\n
Leading DirectX\u00ae 11 Performance and Eye-Definition Graphics
\n\u2022 Ultimate efficiency for ultimate performance: With the AMD Radeon\u2122 HD 6800 series, AMD aims to recreate the same incredible value proposition of the original \u201csweet spot\u201d products, the ATI Radeon\u2122 HD 4800 series graphics cards. Taking full advantage of AMD\u2019s experience with DirectX\u00ae 11, the AMD Radeon\u2122 HD 6800 series is AMD\u2019s second-generation DirectX\u00ae 11-enabled chip designed to deliver more than 30 percent greater game performance over the closest competing products in their class and even faster tessellation for a more realistic gaming experience.1,3 The AMD Radeon\u2122 HD 6800 series\u2019 architectural efficiency and advances in power management technology deliver in best-in-class energy efficiency.1
\n\u2022 New and improved image quality features: AMD Radeon\u2122 6800 series graphics cards feature improved image quality, including all-new morphological anti-aliasing compatible with DirectX\u00ae 9, DirectX\u00ae 10, or DirectX\u00ae 11 applications, and improved anisotropic filtering.
\n\u2022 Built for DirectX\u00ae11 games and more: DirectX\u00ae11 has quickly become the new standard for PC games. The majority of game developers chose AMD Radeon\u2122 graphics cards as their development platform of choice for their DirectX\u00ae 11 games, and today AMD continues to enjoy strong relationships with those developers and many more. Beyond DirectX\u00ae 11 games, the AMD Radeon\u2122 HD 6800 series also delivers an exceptional game play experience in DirectX\u00ae 9, DirectX\u00ae 10, DirectX\u00ae 10.1 and OpenGL titles in single card or multi-card AMD CrossFireX\u2122 configurations.4<\/p>\n
Expand Your Experience with AMD Eyefinity Technology and Leading Display Technologies
\n\u2022 Continued industry leadership in multi-display computing: The AMD Radeon\u2122 HD 6800 series graphics cards are the first in the industry to offer support for both DisplayPort 1.2 and HDMI 1.4a, providing PC users with expanded options for multi-monitor configurations, display selection, and new DisplayPort audio features.
\n\u2022 Simple, flexible, affordable multi-display computing with AMD Eyefinity: AMD Eyefinity technology continues to be the most affordable multi-display solution available, offering incredible choice in display compatibility and configurations.5 More than 45 game titles have been AMD Eyefinity-validated or are AMD Eyefinity-ready titles, and there are hundreds of more games that are AMD Eyefinity-compatible. Additionally, continuing improvements to AMD Catalyst\u2122 graphics drivers may unlock new functionality and flexibility in AMD Eyefinity features and configurations.
\n\u2022 AMD HD3D technology for even more choice in 3D entertainment: With the AMD Radeon\u2122 HD 6800 series graphics cards, AMD is introducing AMD HD3D technology, the result of our open 3D initiative for stereo 3D gaming and movies. AMD HD3D technology supports over 400 titles through its partners, and AMD\u2019s open 3D ecosystem approach encourages the broadest selection of 3D solutions, available at the most affordable cost.6<\/p>\n
Live Life at EyeSpeed with AMD Accelerated Parallel Processing
\n\u2022 Do more, faster with AMD Accelerated Parallel Processing (APP) technology: Enjoy new features, functionality and improved performance in top media, entertainment and productivity applications made possible by AMD APP technology.7
\n\u2022 Enhanced video quality features: The AMD Radeon\u2122 HD 6800 series graphics cards features Unified Video Decoder 3 (UVD), a dedicated video playback accelerator that enables users to get the most out of Blu-ray\u2122 3D movies, other HD video formats, and online video, while enjoying video quality improvements such as advanced post-processing and scaling, dynamic contrast enhancement, color correction and more.
\n\u2022 Extensive support of industry standards: The AMD Radeon\u2122 HD 6800 series graphics cards fully support both DirectCompute and OpenCL\u2122, ensuring broad application support.<\/p>\n
Partner Support
\n\u2022 The AMD Radeon\u2122 HD 6800 series graphics cards is supported by a dozen add-in-board companies, including ASUS, Club 3D, Diamond Multimedia, Force3D, GIGABYTE, HIS (Hightech Information Systems), MSI, PowerColor, SAPPHIRE Technology, VisionTek and XFX.<\/p>\n
Additional Resources 1. In games including Aliens vs. Predator\u2122, Metro 2033\u2122, S.T.A.L.K.E.R.\u2122: Call of Pripyat, Lord of the Rings Online\u2122, and Battlefield: Bad Company\u2122 2, the AMD Radeon\u2122 HD 6870 delivers more than 30% higher frames per second over the Nvidia GTX 460 1GB. Test systems specifications: AMD Phenom\u2122 II X6 1090t Black Edition (3.2GHz) processor, Gigabyte 890FXA-UD5 (F4 BIOS) motherboard, Corsair Dominator 8GB (4x2GB) DDR2-1600 memory (9-9-9-24 timings), AMD Radeon\u2122 HD 6870 graphics card, running Windows\u00ae 7 64-bit with the latest critical updates, and AMD Radeon\u2122 6800 Series Press Driver (8.782.2) vs. AMD Phenom\u2122 II X6 1090t Black Edition (3.2GHz) processor, NF980-G65 (v1.4 BIOS) motherboard, Corsair Dominator 8GB (4x2GB) DDR2-1600 memory (9-9-9-24 timings), Nvidia GTX 460 1GB, running Windows\u00ae 7 64-bit with the latest critical updates, and NVIDIA ForceWare 258.96 WHQL. Based on AMD internal testing, AMD Radeon\u2122 HD 6800 series graphics cards consume equivalent or less power than competing Nvidia GTX 460 graphics cards and per the above, deliver more than 30% more performance measured in frames per second demonstrating the AMD Radeon HD 6800 series has the most energy-efficient design in its class. Feature set includes AMD Eyefinity multi-display technology, support for DisplayPort 1.2 and HDMI 1.4a, support for new DisplayPort audio formats, and Unified Video Decoder 3.<\/span><\/p>\n 2. See performance data in footnote #1.<\/p>\n 3. Based on AMD internal synthetic testing that demonstrates the AMD Radeon\u2122 HD 6870 achieves up to 2x the tessellation rate of the ATI Radeon\u2122 HD 5870.<\/p>\n 4. AMD CrossFireX\u2122 technology requires an AMD CrossFireX Ready motherboard, an AMD CrossFireX\u2122 Bridge Interconnect (for each additional graphics card) and may require a specialized power supply.<\/p>\n 5. AMD Eyefinity technology works with games that support non-standard aspect ratios, which is required for panning across multiple displays. To enable more than two displays, additional panels with native DisplayPort\u2122 connectors, and\/or DisplayPort\u2122 compliant active adapters to convert your monitor\u2019s native input to your cards DisplayPort\u2122 or Mini-DisplayPort\u2122 connector(s), are required. AMD Eyefinity technology can support up to 6 displays using a single enabled AMD Radeon\u2122 graphics card with Windows Vista\u00ae or Windows\u00ae 7 operating systems \u2013 the number of displays may vary by board design and you should confirm exact specifications with the applicable manufacturer before purchase. SLS (\u201cSingle Large Surface\u201d) functionality requires an identical display resolution on all configured displays.<\/p>\n 6. AMD HD3D is a technology designed to enable stereo 3D support in games, movies and\/or photos. Game support made possible through partners including iZ3D and DDD.<\/p>\n 7. Requires application support for AMD Accelerated Parallel Processing (APP) technology. AMD Accelerated Parallel Processing technology works with applications designed to take advantage of its GPU acceleration capabilities.<\/p>\n About AMD AMD Aims to Deliver \u201cPerfect Graphics Cards\u201d for Gamers with New AMD Radeon\u2122 HD 6800 Series Next-generation graphics cards introduce unprecedented levels of game performance and best-in-class energy efficiency Sydney, Australia – October 25 2010 – AMD introduced the next generation of PC gaming, the AMD Radeon\u2122 HD 6800 series, designed to be \u201cperfect graphics<\/p>\n
\n\u2022 Pictures: See photos of the AMD Radeon\u2122 HD 6800 series graphics cards<\/a>
\n\u2022 Blog: Read more about the AMD Radeon\u2122 HD 6800 series graphics cards <\/a>
\n\u2022 Product page: AMD Radeon\u2122 HD 6800 series product information<\/a>
\n\u2022 Gamer content: Check out new AMD Radeon\u2122 HD 6800 series graphics card and DirectX\u00ae 11 game information on the AMD GAME! website<\/a>
\n\u2022 Twitter: Follow AMD Graphics news on Twitter at @ATIGraphics<\/a>
\n\u2022 Facebook: Become a fan of AMD technology on Facebook<\/a><\/p>\n
\nAdvanced Micro Devices is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit www.amd.com<\/p>\n","protected":false},"excerpt":{"rendered":"