Blockbuster Video Game Demolishes Ubisoft\u2019s Pre-Order Records<\/p>\n
AUSTRALIA \u2013 October 19, 2010 \u2013 Today, Ubisoft announced that Assassin\u2019s Creed Brotherhood, launching November 18 in Australia for Microsoft Xbox 360\u00ae video game and entertainment system and the Sony PlayStation\u00ae3 computer entertainment system has surpassed all other Ubisoft video game releases in worldwide pre-orders. The marketing campaign for Assassin\u2019s Creed Brotherhood is also one of the biggest marketing investments in Ubisoft\u2019s history.<\/p>\n
The buzz for Assassin\u2019s Creed Brotherhood remains high and continues to grow as the marketing, promotions and public relations campaigns progress to culminate in a worldwide television and online advertising effort that extends far beyond the game\u2019s launch date. In addition, Ubisoft\u2019s retail partners will host an unprecedented amount of midnight store openings in locations across the globe.<\/p>\n
\u201cAssassin\u2019s Creed Brotherhood is being heralded by the press as a single and multiplayer experience unlike any other,\u201d Geoffroy Sardin, Chief Marketing and Sales Officer, EMEA. \u201cAs evidenced by the record number of pre-orders and the success of the multiplayer beta, consumers can\u2018t wait to get their hands on Assassin\u2019s Creed Brotherhood, and we\u2019re looking forward to delivering them an experience they\u2019ll never forget.\u201d<\/p>\n
In Assassin\u2019s Creed Brotherhood, players live and breathe as Ezio, a legendary Master Assassin, to experience more than 15 hours of single player game play set in the teeming, unpredictable city of Renaissance Rome. For the first time, multiplayer is coming to the Assassin\u2019s Creed\u00ae franchise, allowing players to choose from a wide range of unique characters, each with their own signature weapons and assassination techniques.<\/p>\n
Following two title releases, Ubisoft\u2019s Assassin\u2019s Creed franchise has sold more than 19 million units worldwide, and the success of Assassin\u2019s Creed extends beyond video games. Fans passionate about the Assassin\u2019s Creed brand can enjoy original stories and dive further into the brand through novels, comics, an animated story, an art book, apparel, figurines and a new game on Facebook\u00ae platform.<\/p>\n
Assassin\u2019s Creed Brotherhood will be available on Windows PC in early 2011. For more information on Assassin\u2019s Creed Brotherhood, please visit: http:\/\/assassinscreed.uk.ubi.com\/brotherhood\/<\/a> .<\/p>\n To play the new Assassin\u2019s Creed Project Legacy game on Facebook\u00ae platform, please visit: http:\/\/apps.facebook.com\/projectlegacy\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Blockbuster Video Game Demolishes Ubisoft\u2019s Pre-Order Records AUSTRALIA \u2013 October 19, 2010 \u2013 Today, Ubisoft announced that Assassin\u2019s Creed Brotherhood, launching November 18 in Australia for Microsoft Xbox 360\u00ae video game and entertainment system and the Sony PlayStation\u00ae3 computer entertainment system has surpassed all other Ubisoft video game releases in worldwide pre-orders. The marketing campaign<\/p>\n