{"id":8368,"date":"2010-09-27T10:43:27","date_gmt":"2010-09-27T00:43:27","guid":{"rendered":"http:\/\/power-up.space\/?p=8368"},"modified":"2010-09-27T10:43:27","modified_gmt":"2010-09-27T00:43:27","slug":"new-my-passport-essential-limited-edition-designs-portable-drives-personalise-storage-with-signature-styles","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=8368","title":{"rendered":"New My Passport Essential Limited Edition Designs Portable Drives – Personalise storage with Signature Styles"},"content":{"rendered":"

WD Collaborates with Design Students at California State University, Long Beach to Make External Hard Drives Fashionable
\n\"\"<\/a>
\nSydney, Australia:\u00a027 September, 2010, <\/span>WD, the world’s leader in external storage solutions, today introduced its new 500 GB My Passport Essential limited edition designs portable hard drives, available at OfficeWorks. Consumers can choose from several unique designs that appeal to a wide variety of personal styles, ranging from outdoor enthusiasts to urban trendsetters.<\/span><\/p>\n

Designed by students at California State University, Long Beach\u2019s Industrial Design program, the drives are available in the following styles: Boom Box, Black Hole, Cityscape, Fuchsia Leaf and Wave. The decorative patterns are especially geared for consumers who want to express their individual style while choosing a reliable, ultra-portable place to store their media and back up their valuable work.<\/p>\n

The drives are Windows compatible and include WD SmartWare software, which provides a simple, visual method for backup using a single-screen view of the drive\u2019s contents.<\/p>\n

\u201cThe contents of individuals\u2019 portable storage contain all the ways they express themselves \u2013 music, images, and videos \u2013 and tell a story about who they are,\u201d said Dale Pistilli, vice president of marketing of WD’s branded products group. \u201cExpressing individual style is important. That’s why we teamed up with California State University, Long Beach design students, who have their finger on the latest fashion trends.\u201d
\nMy Passport Essential limited edition designs portable drives also feature user-selected password protection combined with 256-bit hardware-based encryption. Typically found only on much more expensive drive systems, the encryption acts as a virtual padlock to keep users’ data private.<\/p>\n

Price and Availability
\nManufacturer: Western Digital
\nProduct Name: My Passport Essential Limited Edition Designs
\nRRP: AU$129.99
\nWebsite: www.westerndigital.com
\nWarranty: Three-year limited warranty
\nAvailability: Now<\/p>\n

The new My Passport Essential limited edition designs are offered in 500 GB and have a 3-year limited warranty.
\nMy Passport Essential limited edition designs are now available exclusively at OfficeWorks.<\/a><\/p>\n

My Passport Essential Limited Edition Designs
\nThe new WD My Passport Essential limited edition designs portable hard drives feature:
\n\u2022\u00a0\u00a0\u00a0 Five unique designs that let consumers express their individuality;
\n\u2022\u00a0\u00a0\u00a0 256-bit hardware encryption for peace of mind knowing that data is protected from unauthorised access;
\n\u2022\u00a0\u00a0\u00a0 USB 2.0 interface that powers\u00a0 the drive directly from the USB port on a user’s computer (no separate power supply is needed);
\n\u2022\u00a0\u00a0\u00a0 Planet-friendly packaging derived from recycled materials to minimise waste;
\n\u2022\u00a0\u00a0\u00a0 Ready to plug-and-play with Windows PCs; and,
\n\u2022\u00a0\u00a0\u00a0 A 3-year limited warranty.<\/p>\n

About WD
\nWD, one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products.
\nWD was founded in 1970. The company’s storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names. Visit the Investor section of the company’s website (www.westerndigital.com) to access a variety of financial and investor information.<\/p>\n","protected":false},"excerpt":{"rendered":"

WD Collaborates with Design Students at California State University, Long Beach to Make External Hard Drives Fashionable Sydney, Australia:\u00a027 September, 2010, WD, the world’s leader in external storage solutions, today introduced its new 500 GB My Passport Essential limited edition designs portable hard drives, available at OfficeWorks. Consumers can choose from several unique designs that<\/p>\n

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