SEE VIRTUAL WORLDS\u2122 TEAMS WITH THE ESTATE OF MICHAEL JACKSON TO PUBLISH
\nONLINE VIRTUAL WORLD, PLANET MICHAEL\u2122<\/p>\n
\u00b7 Immense game world to be themed around this planet\u2019s biggest star
\n\u00b7 Will feature real-world economy along with opportunities to learn about and contribute to charitable causes
\n\u00b7 \u201cOne of our primary goals was to build an interactive environment where fans from all over the world come together to affirm Michael\u2019s life-long dedication to fostering global friendships,\u201d Martin Biallas, CEO of SEE
\nVirtual Worlds, LLC<\/p>\n
Los Angeles \u2013 September 21, 2010 – SEE Virtual Worlds\u2122, an entertainment company developing a virtual reality universe of connected planets tied to licensed franchises, today announced a collaborative deal with the Michael Jackson Estate to publish Planet Michael\u2122, a massively multiplayer online virtual world set to launch in late 2011. Planet Michael will offer fans around the globe an innovative, first-of-its-kind interactive gaming and social experience that truly celebrates Michael Jackson\u2019s extraordinary life as an artist and humanitarian.<\/p>\n
The new planet, currently under development and slated for launch next year, will be an immersive virtual space themed after iconic visuals drawn from Michael\u2019s music, his life and the global issues that concerned him. Entire continents will be created that will celebrate Michael\u2019s unique genius in a way that underscores his place as the greatest artist of all time. Michael\u2019s longtime fans will feel at home as they find themselves in
\nplaces that seem familiar and yet unknown at the same time, and new generations will discover and experience Michael\u2019s life in a way never before imagined. At its core, Planet Michael is a massive social gaming experience that will allow everyone, from the hardcore fan to the novice, to connect and engage in collaborative in-game activities with people worldwide.<\/p>\n
Planet Michael is one of the first themed-planets that will be published by SEE Virtual Worlds for the Entropia Universe, a vast dynamic 3D environment created and provided to end users by MindArk PE AB. The Entropia Universe features several existing planets and combines a revolutionary cash economy with cutting-edge graphics. Although Planet Michael is a free-to-download world without monthly subscription fees, the real-world in-game economy features gameplay monetisation that allows players to take on dozens of different occupations and in certain instances, contribute to a charitable cause at the same time.<\/p>\n
\u201cWhen we first approached the Estate and talked about creating Planet Michael, one of our primary goals was to build an interactive environment where fans from all over the world come together to affirm Michael\u2019s
\nlife-long dedication to fostering global friendships,\u201d said Martin Biallas, CEO of SEE Virtual Worlds. \u201cIn building a space worthy of those global connections, we envisioned a magical, enjoyable place that will capture
\nthat zest for fun and life that was at Michael\u2019s very core. Throughout his extensive career, the King of Pop was well-known for his visionary contributions to music, dance, fashion, entertainment and philanthropy, and
\nit was critical that we somehow incorporate all of those elements into the game.<\/p>\n
\u201cNo artist unified the world like Michael Jackson, so it is fitting that in Planet Michael his fans will be able to join together in such a unique way online to celebrate his music, his artistry and his devotion to helping those in need,\u201d said John Branca, co-executor for The Estate of Michael Jackson. \u201cMichael was always exploring creative new ways technology could enhance the experiences of his fans, and for that reason we are thrilled to be working with SEE Virtual Worlds to build a global interactive experience that befits an artist as innovative as Michael Jackson,\u201d added John McClain, co-executor of the Estate.<\/p>\n
For game updates and to register to become a part of Planet Michael, please
\nvisit: www.planetmichael.com<\/a>.<\/p>\n