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<\/p>\nEA Mobile Adds Favourite Family Game to Leading Line-up of iPad Apps Available in the App Store<\/p>\n
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13 September 2010, Australia – EA Mobile\u2122- a division of Electronic Arts Inc. (NASDAQ: ERTS) and the world\u2019s leading mobile games publisher has announced that the best-selling family favourite game YAHTZEE\u2122 is now available for the iPad\u2122 in the App Store\u2122.<\/p>\n
YAHTZEE \u2013 the latest product in a strategic licensing alliance between EA and Hasbro (NYSE: HAS) \u2013 brings the popular dice game to players in new ways and with a new game mode exclusive to the iPad. Utilising the bigger screen and Multi-Touch user interface, YAHTZEE for iPad delivers hours of fun getting high-scoring dice combos while players strive for the always elusive \u201cYahtzee!\u201d.<\/p>\n
\u201cI\u2019ve always enjoyed playing YAHTZEE, and the iPad app engages players in enjoyable, innovative ways,\u201d said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. \u201cWhether this is your first time playing YAHTZEE or a favorite you are picking up again, you\u2019ll experience YAHTZEE in a fun, clever way that’s only possible on iPad. Rolling the dice across the iPad\u2019s expansive screen is addictive and the Multi-Touch user interface really draws you into the fun while racking up your high score. This is a fresh, retro game with new twists and features designed for how we play games today.\u201d<\/p>\n
YAHTZEE for iPad players can try their luck in a number of different gameplay modes. In addition to the familiar \u201cClassic Mode,” players can score within colour categories in \u201cRainbow Mode,'” strategise in \u201cDuplicate Mode,” think fast against friends in \u201cBattle Mode” and even go head-to-head in \u201cDuplicate Rainbow Mode.\u201d Players can also become a YAHTZEE Adventurer and take on in-game characters designed to test their skills.<\/p>\n
Also, YAHTZEE players can shake it up with family and friends using Facebook Connect to issue friendly challenges and post high scores.<\/p>\n
\u201cYAHTZEE has been a family favourite for more than 40 years,\u201d said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. \u201cEA has blended original and new ways to play that leverages the iPad platform and further ratchets up the anticipation of yelling \u2018Yahtzee!\u2019\u201d.<\/p>\n
YAHTZEE for iPad is available today from the App Store.<\/p>\n
EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. For more information about EA Mobile, please visit www.EAMobile.com<\/a> , join us on Facebook at www.facebook.com<\/a> \/EAMobile or follow us on Twitter at www.twitter.com\/EAMobile<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":" EA Mobile Adds Favourite Family Game to Leading Line-up of iPad Apps Available in the App Store 13 September 2010, Australia – EA Mobile\u2122- a division of Electronic Arts Inc. (NASDAQ: ERTS) and the world\u2019s leading mobile games publisher has announced that the best-selling family favourite game YAHTZEE\u2122 is now available for the iPad\u2122 in<\/p>\n