SUPERSTAR DJ, PRODUCER AND REMIXER, TI\u00cbSTO TO MAKE HIS VIDEOGAME DEBUT IN DJ HERO\u00ae 2<\/p>\n
The World\u2019s Biggest Touring Electronic Artist and Dance Music Icon to Provide Likeness and Two Exclusive Mixes to 2010\u2019s Best Soundtrack in Entertainment<\/p>\n
Sydney, AUSTRALIA. 2nd August 2010 \u2013 When the party starts this October, virtual DJ\u2019s and MC\u2019s throughout the universe will fire up two turntable controllers and a microphone and mix it up with Ti\u00ebsto \u2013 one of electronic music\u2019s defining artists, DJ\u2019s and producers \u2013 in DJ Hero\u00ae 2, Activision Publishing, Inc. (Nasdaq: ATVI) today revealed. Having worked with the likes of Muse, Justin Timberlake, J\u00f3nsi from Sigur R\u00f3s, Flo Rida, Sean Kingston and Three 6 Mafia, performed for billions of fans at the opening ceremonies of the Athens Olympics and headlined the Coachella and Bonnaroo music festivals among others, Ti\u00ebsto has earned his status as the world\u2019s hottest DJ. The GRAMMY\u00ae Nominee will be spinning for a new audience as he takes to the virtual ones and twos, delivering a pair of pulse-pounding exclusive mixes and joining the ever-growing roster of playable characters, including Deadmau5, David Guetta, DJ Qbert and others.<\/p>\n
\u201cDJ Hero 2 is all about bringing people of different backgrounds, ages and music tastes together to have some fun DJ\u2019ing their favorite music. The way the music comes together is fresh and unique and as a DJ, I couldn\u2019t ask for more than that,\u201d said Ti\u00ebsto. \u201cI am excited to be involved with this medium and to be contributing to a great game with an amazing soundtrack.\u201d<\/p>\n
\u201cFrom touring the globe and working with some of the world\u2019s most visionary artists across five hit albums, to performing at the biggest clubs and the hottest festivals, Ti\u00ebsto is one of the biggest DJ\u2019s in the world,\u201d said Tim Riley, Vice President of Music Affairs, Activision. \u201cWe\u2019ve assembled a cast of the biggest and best DJ\u2019s and having Ti\u00ebsto bring his unique style adds incredible flavor to the best soundtrack in entertainment.\u201d<\/p>\n
The ultimate mixer of music and friends, DJ Hero 2 will deliver the definitive way for players to come together and party with a host of new multiplayer modes \u2013 including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay \u2013 and invite vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in\/jump-out Party Play gameplay. Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ\u2019s in an all-new way, the game\u2019s soundtrack delivers over 80 unique creations only available in DJ Hero 2. Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they\u2019re spinning with freestyle scratching, crossfading and sampling. The game will also feature an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.<\/p>\n
Dropping this Spring, DJ Hero 2 will invite a wave of new digital disc jockeys to the turntables as the game will be available as a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate \u201cparty-in-a-box.\u201d Gamers who experienced the #1 new videogame intellectual property of 2009 can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software. The game is in development by FreeStyleGames for the Xbox 360\u00ae video game and entertainment system from Microsoft, the PLAYSTATION\u00ae3 and the Wii\u2122 system from Nintendo. The game is not yet rated. For more information about DJ Hero 2, please visit www.djhero.com, www.facebook.com\/djhero and www.twitter.com\/djhero.<\/p>\n
Video Assets<\/p>\n
To access or embed a new video asset highlighting Ti\u00ebsto and his involvement with DJ Hero 2, please visit:<\/p>\n
\u00b7 www.djhero.com\/tiesto<\/p>\n
\u00b7 http:\/\/www.youtube.com\/watch?v=A0t_StCpHVI<\/p>\n
\u00b7 Download via the link above<\/p>\n
About Ti\u00ebsto
\nTi\u00ebsto is the world’s largest DJ, whose musical achievements are unsurpassed. Currently on his Kaleidoscope World Tour, which is the biggest DJ-only tour in history, Ti\u00ebsto is playing a 14 month long schedule with over 150 dates across 6 continents to an unprecedented 1,000,000+ people.<\/p>\n
Inspired by the likes of U2, his arena sized shows feature music which he writes and produces, including current hits with Nelly Furtado, J\u00f3nsi from Sigur R\u00f3s, Tegan & Sara, Three 6 Mafia and Calvin Harris. Also a renowned remixer, Ti\u00ebsto’s touch has been demanded by the likes of Muse, Britney Spears, Justin Timberlake and Goldfrapp. He has been nominated for a Grammy, performed at the opening ceremony of the Athens Olympics with music he composed especially for the occasion, wowed the rock festival crowds at Coachella and Bonnaroo and currently has songs charting across the globe. He is, in short, the biggest DJ the world has ever seen.<\/p>\n
About Activision Publishing, Inc.<\/p>\n
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.<\/p>\n
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company\u2019s website, www.activision.com.<\/p>\n
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing\u2019s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as \u201coutlook,\u201d \u201cwill,\u201d \u201ccould,\u201d \u201cwould,\u201d \u201cmight,\u201d \u201cremains,\u201d \u201cto be,\u201d \u201cplans,\u201d \u201cbelieves,\u201d \u201cmay,\u201d \u201cexpects,\u201d \u201cintends,\u201d \u201canticipates,\u201d \u201cestimate,\u201d future,\u201d \u201cplan,\u201d \u201cpositioned,\u201d \u201cpotential,\u201d \u201cproject,\u201d \u201cremain,\u201d \u201cscheduled,\u201d \u201cset to,\u201d \u201csubject to,\u201d \u201cupcoming\u201d and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing\u2019s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing\u2019s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing\u2019s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing\u2019s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality \u201chit\u201d titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard\u2019s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"
SUPERSTAR DJ, PRODUCER AND REMIXER, TI\u00cbSTO TO MAKE HIS VIDEOGAME DEBUT IN DJ HERO\u00ae 2 The World\u2019s Biggest Touring Electronic Artist and Dance Music Icon to Provide Likeness and Two Exclusive Mixes to 2010\u2019s Best Soundtrack in Entertainment Sydney, AUSTRALIA. 2nd August 2010 \u2013 When the party starts this October, virtual DJ\u2019s and MC\u2019s throughout<\/p>\n