{"id":6482,"date":"2010-06-11T18:14:05","date_gmt":"2010-06-11T08:14:05","guid":{"rendered":"http:\/\/power-up.space\/?p=6482"},"modified":"2010-06-11T18:14:05","modified_gmt":"2010-06-11T08:14:05","slug":"the-lego-group-and-warner-bros-interactive-entertainment-build-upon-their-relationship-with-an-exclusive-global-partnership-for-lego%c2%ae-universe-distribution","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=6482","title":{"rendered":"THE LEGO Group and Warner Bros. interactive entertainmEnT BUILD UPON THEIR RELATIONSHIP WITH AN Exclusive Global Partnership for LEGO\u00ae Universe Distribution"},"content":{"rendered":"<p><strong><em>Warner Bros. Interactive Entertainment to Distribute <\/em><\/strong><strong>LEGO\u00ae Universe <em>in Retail Outlets Worldwide<\/em><\/strong><strong><em>\u00a0<\/em><\/strong><\/p>\n<p><strong>BILLUND, <\/strong><strong>DENMARK<\/strong><strong> \u2013 <\/strong><strong>JUNE 10, 2010<\/strong><strong> \u2013 <\/strong>The LEGO Group and Warner Bros. Interactive Entertainment today announced a distribution partnership for <em>LEGO\u00ae Universe<\/em>.\u00a0 <em>LEGO Universe <\/em>will be the first MMOG \u2013 massively-multiplayer online game \u2013 based on the LEGO play experience for gamers of all ages. Under the deal, Warner Bros. Interactive Entertainment will be the exclusive retail distributor of <em>LEGO Universe<\/em> outside of LEGO channels.\u00a0 LEGO Universe is releasing the second half of 2010 in North America and Europe, and will be rolled out to other countries including Australia and New Zealand as business, technology and customer service details are finalized.<\/p>\n<p>\u201cWBIE has tremendous reach as one of the industry\u2019s largest full-scale games publishers, which will enable <em>LEGO Universe <\/em>to access a broader audience of kids and families interested in online gaming,\u201d said Henrik Taudorf Lorensen, Vice President, LEGO Digital, the LEGO Group. \u201cWe believe this partnership will be mutually beneficial for both companies, as well as end users, and are pleased to work with experts in the space on retail distribution for <em>LEGO Universe.<\/em>\u201d<\/p>\n<p>Developed by the LEGO Group and NetDevil, <em>LEGO Universe<\/em>\u00a0will enable players of all ages to build, create, interact with friends, battle, and explore LEGO worlds \u2013 past, present and future. The MMOG is currently in a closed beta, with the game scheduled to release later this year.<\/p>\n<p><em>LEGO Universe <\/em>is a family-friendly online game, appropriate for players aged eight and above, centred around an epic battle between creativity and chaos. The LEGO brick lies at the centre of the experience, and several levels of building are available, from simple gameplay-oriented challenges all the way up to sophisticated brick-by-brick design. With a focus on creativity and building, <em>LEGO Universe<\/em> invites players to flex their imaginations with the iconic brick in a vibrant online world.<\/p>\n<p>\u201cThe LEGO Group has long been a leader in family entertainment, and we are excited to help extend the brand into the online arena through an MMOG platform with <em>LEGO Universe<\/em>,\u201d said Martin Tremblay, President, Warner Bros. Interactive Entertainment. \u201cWe look forward to expanding our relationship with the LEGO Group beyond what we\u2019ve already established with the successful TT Games\u2019 titles. <em>LEGO Universe <\/em>builds upon the LEGO video games business in an exciting new way.\u201d<\/p>\n<p>To learn more about <em>LEGO Universe<\/em>, please visit <a href=\"wlmailhtml:{912E957C-4F18-4B24-83B9-FA97839F0302}mid:\/\/00000312\/!x-usc:http:\/\/www.legouniverse.com\/\">www.LEGOuniverse.com<\/a>.<\/p>\n<p>Assets can be found <a href=\"wlmailhtml:{912E957C-4F18-4B24-83B9-FA97839F0302}mid:\/\/00000312\/!x-usc:http:\/\/www.triplepointpr.com\/dl\/lego\/lu-june2010.zip\">here<\/a>.<\/p>\n<p><strong>About Warner Bros. Interactive Entertainment<\/strong><\/p>\n<p>Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.<\/p>\n<p><strong>About The LEGO Group<\/strong><\/p>\n<p>The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932, and today the group is one of the world&#8217;s leading manufacturers of play materials for children.\u00a0 The company is committed to the development of children&#8217;s creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit <a href=\"wlmailhtml:{912E957C-4F18-4B24-83B9-FA97839F0302}mid:\/\/00000312\/!x-usc:http:\/\/www.lego.com\/\">www.LEGO.com<\/a><\/p>\n<p>LEGO and the LEGO logo are trademarks of the LEGO Group. \u00a92010 The LEGO Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warner Bros. Interactive Entertainment to Distribute LEGO\u00ae Universe in Retail Outlets Worldwide\u00a0 BILLUND, DENMARK \u2013 JUNE 10, 2010 \u2013 The LEGO Group and Warner Bros. Interactive Entertainment today announced a distribution partnership for LEGO\u00ae Universe.\u00a0 LEGO Universe will be the first MMOG \u2013 massively-multiplayer online game \u2013 based on the LEGO play experience for gamers<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=6482\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6482","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6482"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6482\/revisions"}],"predecessor-version":[{"id":6483,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6482\/revisions\/6483"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}