{"id":6303,"date":"2010-06-03T06:15:52","date_gmt":"2010-06-02T20:15:52","guid":{"rendered":"http:\/\/power-up.space\/?p=6303"},"modified":"2010-06-03T06:15:52","modified_gmt":"2010-06-02T20:15:52","slug":"adobe-unveils-digital-viewer-technology-for-magazines","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=6303","title":{"rendered":"Adobe Unveils Digital Viewer Technology for Magazines"},"content":{"rendered":"

Revolutionary WIRED Reader Application Delivered Through New Adobe Digital Publishing Technologies<\/strong><\/p>\n

SYDNEY, Australia, \u2014 June 2, 2010<\/strong> \u2014<\/strong> Adobe Systems Incorporated (Nasdaq:ADBE) has unveiled a new digital viewer technology that enables print publishers to bring stunning digital versions of their magazines to life. This new publishing software was developed with input from Cond\u00e9 Nast\u2019s WIRED magazine, a publication that recently debuted a digital edition for Apple iPad, utilising the new digital viewer technology. WIRED\u2019s June issue Reader application, now available through the Apple iTunes App Store, is built using Adobe\u2019s digital viewer software.<\/p>\n

\u201cAdobe\u2019s work with WIRED has resulted in a digital magazine format that creates an immersive experience, allowing a publication\u2019s unique content, look and feel and advertising to stand out in the digital realm,\u201d said David Burkett, vice president and general manager, Creative Solutions at Adobe. \u201cWe aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It\u2019s safe to say that if you are already working in InDesign CS5, you\u2019ll be well on your way to producing a beautiful digital version of your publication.\u201d<\/p>\n

With engaging, interactive features and a fresh navigational metaphor, the WIRED Reader showcases the capabilities of Adobe\u2019s new digital viewer technology, allowing readers to experience video content, slide-shows, 360 degree images and rotate content in vertical and horizontal modes. Designed by the award-winning print team, the WIRED Reader goes several steps further, taking advantage of the tablet form factor and enabling readers to explore magazine content using touch gestures, including a zoomed-out browse mode, to see the content of the issue at a glance. Readers are able to experience the design fidelity of a print magazine, with the dynamic interactivity of digital media.<\/p>\n

Mark Phibbs, marketing director for Adobe Asia Pacific commented: \u201cThe launch of the new digital viewer technology is significant for the publishing sector in Asia Pacific as publishers look for new business models, new markets and new creative opportunities that help them extend their brands online, creating new audiences of loyal and engaged readers.\u201d<\/p>\n

\u201cThe publishing sector in APAC is the fastest-growing magazine publishing sector in the world \u2013 and there\u2019s no doubt that APAC publishers will lead the world in willingness to adopt new devices and new go-to-market models. They\u2019re adaptive, entrepreneurial and dealing with an extremely savvy and online readership. Through this technology, Adobe continues to lead in the publishing technology sector, and to deliver on its mission of revolutionising how the world engages with information.\u201d<\/p>\n

From a local perspective, Michael Stoddart, product marketing manager at Adobe Pacific continues: \u201cIn Australia and New Zealand, the publishing landscape is dynamic. We consume information digitally more than ever before and this technology release will enable publishers to create content that fits into the anywhere, anytime way that we live. The new digital viewer technology will help publishers to use CS workflows to create content that they can publish to any device, now and in the future. Just like WIRED has done to great effect.\u201d<\/p>\n

\u201cWe\u2019re currently working with local media companies and our local community of publishing solution partners.\u00a0 Through this technology, we are in a position to rapidly build and implement new publishing workflows, with highly attractive return on investment for our publishing customers,\u201d concludes Stoddart.\u00a0<\/p>\n

The viewer technology also promises a new advertising paradigm. With the WIRED Reader major corporations are already using the new interactive features to deliver high-impact brand campaigns. These advertisements encourage readers to interact with each brand, integrate seamlessly with the content and keep readers within the magazine experience. Adopting this new digital magazine medium, publishers have the opportunity to expand their advertising inventory and by reaching readers in new ways, increase circulation and deliver incremental digital revenue.<\/p>\n

\u201cOur partnership with Adobe allowed us to re-imagine and rebuild a print issue into an amazing digital magazine experience on the iPad,\u201d said Thomas J. Wallace, editorial director of Cond\u00e9 Nast. \u201cWIRED\u2019s visionary execution of Adobe technology expands the potential of this new medium for all Cond\u00e9 Nast magazines. Our work with Adobe is just beginning. We expect to use this technology to deliver more of our publications over the coming months.\u201d<\/p>\n

Created with Adobe\u00ae InDesign\u00ae CS5 and additional Adobe publishing technologies, the WIRED Reader showcases how Adobe is enabling magazine and other publishers to deliver groundbreaking experiences across tablets, smartphones and other devices. Soon, the company plans to deliver software on Adobe Labs that will help publishers to transform InDesign CS5 layouts into compelling applications like WIRED Reader. Because this digital magazine solution integrates tightly with Adobe Creative Suite\u00ae 5, publishers can expect to leverage their existing workflow investments and designer skills.<\/p>\n

The WIRED Reader can be downloaded from Apple iTunes App Store and costs AU$5.99*.<\/p>\n

* Price taken from the Apple iTunes Australia App Store on 1 June 2010. The WIRED Reader is licensed, not sold. Since the software licenses are distributed through third parties, Adobe cannot and does not guarantee that any end user will receive any particular price. <\/em><\/p>\n

To learn more about the Adobe\u2019s digital publishing platform for magazines, eBooks and newspapers go to: www.adobe.com\/go\/digitalpublishing<\/a><\/p>\n

To view a video of the WIRED Reader on iPad, visit: http:\/\/tv.adobe.com\/watch\/xd-inspire\/introducing-wired-on-ipad<\/a> <\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

About Adobe Systems Incorporated<\/p>\n

Adobe revolutionises how the world engages with ideas and information \u2013 anytime, anywhere and through any medium. For more information, visit www.adobe.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Revolutionary WIRED Reader Application Delivered Through New Adobe Digital Publishing Technologies SYDNEY, Australia, \u2014 June 2, 2010 \u2014 Adobe Systems Incorporated (Nasdaq:ADBE) has unveiled a new digital viewer technology that enables print publishers to bring stunning digital versions of their magazines to life. This new publishing software was developed with input from Cond\u00e9 Nast\u2019s WIRED<\/p>\n

Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6303","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6303"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6303\/revisions"}],"predecessor-version":[{"id":6304,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/6303\/revisions\/6304"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}